If I Have Wings, Should I Fly Or Not?

By
Real Estate Broker/Owner with Daytona Condo Realty, 386-405-4408

What to do if you have wings? That’s easy. If you have wings, then fly… But first try to wake up.

AFlyingctually, the question I often see on AR is not what to do with the wings, but what to do with the writer’s block. The answer is easy. Wake up, remind yourself that you are not a professional writer, calm down and go back to sleep. You do not have to do anything about the condition, which you do not have.

- Yeah, but I am sitting at the computer and do not know what to write about.

So what? Turn the computer off, and do something useful. We all have time when we have what to say, and we have time, when we do not have what to say, at least not something that is worth being eternalized on the Internet.

Important note: I call crap in respect to blogging when members are writing blog posts, which are UNDER THEIR ABILITY, and are not written using THEIR BEST EFFORT.

Our problem on AR and on the Internet in general is not that we do not say enough, or are not consistent enough with what we are saying. It is the opposite. I believe the measure we should use here, is the same we would use for a non-virtual presentation or a speech.

Would you go in front of real people with what you write and present it to them? Do you believe that it would be worth their time to come and listen to you? Wouldn't you spend more time and put in more effort into your real speech or presentation if you would have to deal with real people? Or walk to the podium and say:

- I do not have anything interesting to tell you, but the weather was fine, and my nails are done.

How is virtual reality different? Why do we decide (and teach others) that it is fine to go and say (virtually and literally) nothing of value? But this is what we keep suggesting here on AR with envious persistence.

- Do it like a machine, best if every day

That might be perfect for AR SEO, but how can discrediting yourself in the eyes of your readers be good for you personally? Is it because of anonymity? Rotten eggs do not fly in the face over the Internet...

We keep saying that everything we put on the Internet, stays there, so shouldn't we at least be careful with what we put out there? Leo TolstoryWhen a serious prospect starts Googling your name, would s/he be impressed with all those 30 blogs in 30 days done over and over again, and would s/he ever care that this was a contest, where it did not matter what you write, as long as you wrote something?

I do not buy that writing poorly today is OK, because it teaches us to write better in the future. It is a lame concept.

Leo Tolstoy did not publish a few crappy books before he wrote his masterpieces. He might not have started with masterpieces, but he did not present the crap to the world.

Do we have to upload our timid initial attempts on the Internet? Uploading does not add anything to the learning curve, but it sure exposes you. Do you want to stay naked in front of the public?

You know it will be out in the virtual universe.

I am puzzled when people say that consistency is the king. It is not.

Content is the king

KingIf there is no value, the consistent delivery itself would not create value. It is like multiplying a number by 0, it would always be 0. No matter how many times we post, the question is whether this is the content that people need in the form and format acceptable to them.

I love this argument that there is a consumer for any content 

Try it in real world. Try opening a restaurant and make crappy food because, supposedly, someone should love crap. How long would you last? But on the net we believe that the more we produce, as long as we do it on a regular basis, the more success would come as a result… If people do not like your food, they would go to a different restaurant.There is such healthy thing as COMPETITION. 

If people do not like your virtual food, they would leave. People have choices. We are competing for the attention, so why do we believe that crap would help win the competition?

- I provide local information about my market for my customers

Check Google. Others do it, too. And if they do it better, that’s where you would find your customers.

Do you love to read crap? If not, then lets start trying not to write it. It is actually very easy. There is freedom not to write. No punishment. Take it one step further. Why not make it an ethical obligation for a professional not to write half-a$$ stuff?

There is no writer’s block. If you do not have what to say, don’t say anything. After all, our career does not depend on writing daily blogs. But it may help if we write quality stuff.

- You are against posting daily. Look at these members, who do it on AR, and see how wrong you are

Am I against posting daily? I am not about numbers here. Can we write crap on weekly basis? We can, though it is easier when it is on a daily basis.

However, there are members posting quality stuff (quality as opposed to crap – see the definition of crap on the Net in bold somewhere above) daily or almost daily, and they do it for years. They do not have this writer’s block.

Do you know why?

Because they have what to say and know how to do it.

There is such thing as draft mode. Good training tool, and keeps it hidden from the public.

This is, of course, if we do not want to look naked…

Anonymous virtual world is staring at you...

Images by: Kathryn (wings), Tim Bye (Leo Tolstoy), and Lisby (King) via Flickr.com

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Jon Zolsky, Daytona Beach, FL
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Ed - I don't think it is a bad idea. Thank you for this interesting comment

Jun 02, 2014 01:11 AM #33
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Jon Zolsky, Daytona Beach, FL
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Elizabeth - or yes, you sure have what to say, but what is equally important, you have the way of saying it in the most interesting, engaging and entertaining form. I never thought I would enjoy reading about short sales, but with your posts, I do...

Jun 02, 2014 01:12 AM #34
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Jon Zolsky, Daytona Beach, FL
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Chuck - "don't force" is a very good advice. The problem is with forcing it, and at a pace, where people, who were not born writer, are writing at a pace professional writers do.

Jun 02, 2014 01:14 AM #35
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Jimmy - underwhelming is a nice way to say it.

Jun 02, 2014 01:15 AM #36
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laura - exactly :)

Jun 02, 2014 01:15 AM #37
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Mike - the funny thing is that those, who have the built-in sense of decency , read this and, fully or partially, embrace, while those who might need it most, wouldn't land on this page :)

 

Jun 02, 2014 01:17 AM #38
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William - you wold be my most remote concern. With your ethics, you are not to disappoint.

I am not trying to bring everybody to certain level. I know that I would be yelled at, and rightfully so. But doing things well under our abilities, is a different story.

but then, hey, if you do it half-a$$, you would not burn out... :)

Jun 02, 2014 01:20 AM #39
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Jon Zolsky, Daytona Beach, FL
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Bob - yes, if you wait for a masterpiece, then you might be in a difficult situation. The danger, where I see it, is that out of two ways:

1. Trying to do your best and make them masterpiece

2. Allow ourselves writing half-a$$ and expect readers to call it masterpieces

the latter wins :)

Jun 02, 2014 01:23 AM #40
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Chris - I never ventured into being involved in any other network, so this is unfamiliar territory for me. Interesting.

 

Jun 02, 2014 01:25 AM #41
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Amanda & Jared - I did the same thing. And slowly started feeling that there were too many misses.

Not any more, and this is such a relief

Jun 02, 2014 01:27 AM #42
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Suzanne - let's play with it. You say "If you don't want to read the content, then don't :)". True.

But what about "If you do not like to read posts with poor content, written by others, do not write posts like these yourself"?

It is a matter of what we allow ourselves to do. Trying to reach the stars, or thinking about our readers as morons, not deserving anyting better.

Jun 02, 2014 01:30 AM #43
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Think buyer and seller and what happened today, tell the story. Those stories are what educate and need to be shared. Situations, how you handled them. Your other platforms, don't neglect those and have a round robin. Your passion shows and it is your best work!

Jun 02, 2014 04:04 AM #44
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Quality over quantity, Jon.  Very well stated, and I agree.  I'd rather see thoughtful, interesting, or useful information from time to time rather than drivel each & every day.

Jun 02, 2014 04:54 AM #45
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Great post and I may quibble a tiny bit to say that content is not King, content put in the proper context is King.

Jun 02, 2014 06:27 AM #46
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Jon Zolsky, Daytona Beach, FL
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Michael - excellent point. I have been saying it for a long time that this point system was pure gold. It was that spice to food for thought, that stimulated us, and it works.

However, I do not think that point system alone did it to us (though it is a great point). It is the love for SEO, where content is not what people read, but what is produced to be read. The assumption in the SEO world is that whatever is written, is good read.

It is very often not good at all...

Jun 02, 2014 08:10 AM #47
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Kat - but you don't. Hmm.... :)

Jun 02, 2014 03:09 PM #48
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Scott - thank you

Jun 02, 2014 03:09 PM #49
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Richie - what is the reason to measure so carefully the results of SEO, which measures the delivery, and not putting the content at least on a par?

Jun 02, 2014 03:11 PM #50
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I just generally fly out of the way of oncoming traffic. :

Jun 02, 2014 04:43 PM #51
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Another excellent blog, Jon.  There is a lot of crap out there.  I have found that by writing daily, my brain has been trained to think about writing.  I go through my days and periodically think "that would make a great article" and write it down.  Not all of my articles are on the level of the truly talented members, but I'm constantly working to improve.  Thank you for the tips!

Jun 02, 2014 10:30 PM #52
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