If a neighborhood could talk

Real Estate Agent with Keller Williams Realty

If your neighborhood could talk what would it say? Would it be able to help sell itself?

Speaking with a new first time home buyer I wanted to pick their brain and find out what experiences they had when searching for a home and what sorts of things would have made their experience better.

One thing stood out.  They wished they could see more of the house and the type of neighborhood it was in.  The buyer explained how much time was wasted viewing houses when they knew the house was not going to fit as soon as they drove into the neighborhood.  Perhaps the neighborhood didn't have sidewalks, the neighbors yard was less than stellar, or houses were just too close together.  So many reasons, and or features that the buyer had in their mind many of neighborhoods they viewed just didn't have. To be polite the buyer would still view the house, but had already made up their mind just entering the neighborhood. In reality this has wasted the real estate agents and the buyers time. The buyer explained that all of the listings had the obligatory picture view of the front of the house, interior shots and maybe a few of the outside but really none of the neighborhood, and it never have them the whole picture of the potential listing.  

I asked the buyer what would help eliminate this.  The answer was that the buyer wished there were video tours of the neighborhoods.  Not only to see the houses spacing, but the overall atmosphere.  In addition the buyer mentioned that they knew nothing of the town they were looking at so some information on the town, schools, businesses nearby would have been nice as well. 

Of course this got me thinking. Why don't I provide this on my website?  If I could provide all of this information in a short 2-3 minute video and feature them in a neighborhood section this may save time for potential buyers in the long run.  In addition it may help boost my SEO.  Sure it takes some time putting them together but anything worth anything normally takes some time, right? I believe in the long run the time spent to provide extra information up front will pay off.


Here is an example of one of my neighborhood tours. Now this neighborhood doesn't have a clubhouse, a pool, a park, or any major features, however its a very quaint and has beautiful houses.  The video spends less time on the neighborhood features but more on the town, schools, nearby businesses, and hopefully provides a glimpse of what life would be to live there. 


McKendry Subdivision Fort Mill, SC from Arbie Turner Homes on Vimeo.


Perhaps consider doing this on some neighborhoods that you would like to feature.  You may be surprised how much you are actually helping potential buyers by letting your neighborhoods talk for themselves.



Comments (7)

Tim Lorenz
TIM LORENZ - Elite Home Sales Team - Mission Viejo, CA
949 874-2247

Great idea I might just work on such a video for the neighborhoods I work in.

Jun 01, 2014 05:12 AM
Laura Allen, Lake Tahoe - Truckee Real Estate for Sale TahoeLauraRealEstate.com
Coldwell Banker, Tahoe City, CA (530) 414-1260 - Tahoe City, CA
Tahoe Real Estate Agent Helping Buyers and Sellers

Arbie - Great video on the McKendry neighborhood.  A wonderful way to show buyers what an area is like before they ever see the inside of a home there!

Jun 01, 2014 06:19 AM
Diana White-Pettis
Bennett Realty Solutions - Upper Marlboro, MD
GRI, CDPE, CNE, WHC Upper Marlboro Homes for Sale

This is a wonderful idea and a great time saver.  Well worth implementing.  Thanks for sharing.

Jun 01, 2014 06:20 AM
Amanda Thomas
Providence Group Realty - Plano, TX
​Broker, SRES®, BPOR, MCNE, ​Certified DRS Agent™

This is definitely what consumers need and demand. Wish there were an efficient way to automate and scale against a large geography!

Jun 01, 2014 01:52 PM
Pete Xavier
Investments to Luxury - Pacific Palisades, CA
Outstanding Agent Referrals-Nationwide


Great neighborhood video production!

How is the response your receiving from something like this?

Jun 01, 2014 02:58 PM
David Saks
(retired) - Memphis, TN

Great information. Thanks for sharing. Have a terrific day ahead.

Jun 01, 2014 10:56 PM
Arbie Turner
Keller Williams Realty - Fort Mill, SC

Pete: We are having a great response from these.  Especially when a potential buyer calls in looking at a certain neighborhood. We direct them to our neighborhood pages and tell them that we have a neighborhood video if they would like to view it. All are very excited to hear this, and we believe it adds to our teams credibility, and how we are trying to go the extra mile and do a little more. 

Jun 02, 2014 07:54 AM