When my sister and I were little girls, our mother always told us before company came to "Put on a pretty face." This meant we should wash our faces, comb our hair and wear our very prettiest dresses, so everyone would think we were absolutely gorgeous and always looked that way.
Mother was always concerned with what the neighbors thought, so our house received a "good going over" from stem to stern in the event any of these kind visitors looked in closets or kitchen cabinets. No one was ever going to say anything bad about Ruth's kids, closets or cabinets! Not ever!
No excuses. My parents did this exercise every time there was a visit, a party or a holiday dinner. No matter what, my sister and I always put on our "pretty faces."
So, it shouldn't be a surprise to you that houses also need to put on their pretty faces before company comes, if they want their visitors to have a good impression (and to buy them).
An unstaged, empty property is like someone who wore jeans to the prom, or didn't dress correctly for an interview. If your property doesn't put on a pretty face, it's going to have a hard time competing with other properties that do.
Staging puts on a pretty face. It's the cosmetician/make up, stylist/hairdo and dress designer/evening gown of the young woman going to the prom.
So...to sell a property quickly and for more money in today's extremely competitive market, you need to have it staged by a professional.
A professional stager knows the buyers in the area and what they are looking for...knows what the right look is for that area...knows how to make potential buyers fall in love with your property.
In other words...someone who really knows how to PUT ON A PRETTY FACE.
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