What makes a good lead generator? Most agents don’t generate enough leads to hit their transaction goals, and one of the biggest drivers of this gap is a scattered lead generation strategy.
When looking to increase your lead generation, keep it simple at the start. Use these strategies when thinking about lead generation:
- Start out with a few sources – three at most
- Understand your market and know which sources will perform better
- Time vs. money – are you going to spend money or time to generate leads?
- The quality of the lead is determined by the quality of the response
Check out this quick clip from a webinar I hosted today with my colleague Kerm Foltz in which we discuss these steps to becoming a good lead generator.
Watch Generate Leads During Peak Selling Season for more tips.
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