The days of conforming are upon us, it is seen everywhere from fashion trends to business practices. But is it ever really noticed? If you ask me, not hardly, conformity is simply sloughed off with a sigh and an expression of, "it is what it is." Originality: now there's something to take note of.
I have had the luck of being taken with the interest of many things on polar opposite ends of the hobby spectrum. For one, there's flying. For two, we've got mortgages. If one were to look at my previous blog posts, they would find that they are all quite similar to this one. I suppose I should take some time to reevaluate my strategy on being unique relative to myself, but my goal is not to keep reinventing myself; it is to simply be myself.
Thankfully, "myself" allows for some great business opportunities. In my most recent post, I simply added the following flyer which I now have in circulation.
You read it correctly, $500 towards flight training. From a mortgage company? Absolutely.
Maybe I am just tooting my own horn, maybe someone has done this before me, maybe I am not as original as I think I am. Or maybe my resolve to look within for ideas, instead of searching the web has paved for me an avenue to be unique. Truth be told, seeing pens with company names grinds my gears. Seeing the typical real estate website with a happy couple pictured in front of a house with a white picket fence, holding a set of keys has the same effect. Hearing about a real estate agent specializing in horse properties, who takes his/her clients on trail rides after closing...music to my ears.
Being yourself is the best thing you can do to set yourself apart; I encourage myself with the same philosophy every day. If you are happy in what you do (because you embrace your originality through your business practices), you will inevitably give your clients a better experience, they will undoubtedly note of it.
Comments(3)