Social Media That Lasts

Real Estate Agent with Keller Williams Capital City 970700173

In the Spring on 2009, I created a Facebook page like every other real estate agent on the planet.  But, I didn't want it to be like all the rest.  

In case you can't tell by my photos, blog title or website, I specialize in selling acreage and horse property.  I spent most of 2009 in the planning and development of the niche website, which didn't launch until 2010.  But, I thought, why wait on the Facebook page?  Let's get to building the audience now, so we have a group to share the website with when its finished.

Oregon Equine Community

So I did, but it it's called Willamette Valley Horse Owners.  Nothing specifically about real estate.  Why?  Because I believe that only people with real estate needs at the moment use a real estate Facebook page.   Once they buy or sell, I don't think real estate is at the forefront of their mind, at least for the next 5 years or so.  


The page itself is for the equine community in my area.  Users post pictures, share events, ask questions, etc, so it's more interactive.  I "sprinkle" in the real estate about once a week, so as not to overwhelm the audience, but post just enough so that they know what I do.  I think it has more staying power, and mind awareness.  And yes, I have listed and helped buyers from the page!  

So, how can you have a Facebook page that lasts beyond the escrow period?  

  1. Select a Niche.
  2. Create a community page around that Niche.
  3. Invite people to like the page, or promote the page for a few dollars within Facebook.
  4. Write a blog about your Facebook page to gain more likes.
  5. Post several articles pertaining to your Niche, especially content that will engage them.
  6. Cross promote other events that pertain to your Niche, (others will love you for this).

Good luck, and be sure to share your communtiy/niche page with me!  I would love to see them!


Comments (34)

1~Judi Barrett
Integrity Real Estate Services 118 SE AVE N, Idabel, OK 74745 - Idabel, OK
BS Ed, Integrity Real Estate Services -IDABEL OK

You found a niche that works well with your community and your interests.  Involvement in community is always a good way to network.  Thanks for sharing what works for you.

Jun 11, 2014 11:44 AM
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

I love to cover local events.  I moved to NH 17 years ago and I am still finding out more and more wonderful things to do In So. New Hampshire.  Here is the link to my facebook business page.

Jun 11, 2014 11:47 AM
Sybil Campbell
Fernandina Beach, FL
Referral Agent Amelia Island Florida

Thanks for the ideas about enhancing my Facebook page, since I too created it in 2009!

Jun 11, 2014 02:32 PM
Ron Aguilar
Continental Mortgage - Saint George, UT
Mortgage & Real Estate Advisor since 1995

thankfully many agents prefer to bookmark good advice like this or say that they will get to it when time permits, yeah right.  Going forward, FB will morph and probably get saturated. Keep looking into the future for those days that are coming.  

Jun 12, 2014 12:15 AM
Jeanne Dufort
Coldwell Banker Lake Country - Madison, GA
Madison and Lake Oconee GA

excellent way to remain "top of mind" when a real estate task is at hand.  Good work!

Jun 12, 2014 12:37 AM
Cindy Hallas
Amerifirst Financial, Inc. - Scottsdale, AZ
Sr. Mortgage Loan Originator NMLS # 334571

Catherine, you're a smart girl.  I'm in total agreement with you.  This is the best way to use facebook.  I love the 'sprinkle' part. :_)

Congrats and thanks for sharing!

Jun 12, 2014 01:37 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Catherine - You're fortunate. You have a niche that lends itself well to this kind of marketing. Everyone who loves horses should end up visiting you.

Jun 12, 2014 01:54 AM
Gerard Gilbers
Higher Authority Markeing - Asheboro, NC
Your Marketing Master

A good rule is to post one business related item for every three generic; humorous, educational or personal item. This is to get people engaged. Your page with general information about horses in your area works great with that rule.

Jun 12, 2014 02:36 AM
Maria Morton
Platinum Realty - Kansas City, MO
Kansas City Real Estate 816-560-3758

Great idea, Catherine! A facebook page focused on horses in Williamette Valley is perfect for you!

Jun 12, 2014 04:04 AM
Bruce Kunz
C21 Solid Gold Realty, Brick, NJ, 732-920-2100 - Howell, NJ
REALTOR®, Brick & Howell NJ Homes for Sale

Congratulations, Catherine!  Your page is great and the idea of making it about the niche rather than pushing real estate sales is sure to attract people.
Thanks for sharing and keep up the nice work,


Jun 12, 2014 06:30 AM
Aaron Jay
City of Trees Realty - Chico, CA
-Keepin' it Real...Estate!-

Great post! Facebook can be a great avenue.  Thank you for your thoughts.

Jun 12, 2014 07:15 AM
Emcee M. Arah
Remax Excellence - Silver Spring, MD - Silver Spring, MD
Realtor w/Architectural Dimension, AHWD CRS B-Arch

One of my goals for the next several months is to get my FB page up and productively running. Thanks for the nudge in the right direction, Catherine!

Jun 12, 2014 07:56 AM
Graziella Bruner
NCS Premier Real Estate - Detroit, MI
Associate Broker - Serving Wayne & Oakland County

Congrats!  Finding your niche and working it - is a good thing!  GOOD for you. 

Jun 12, 2014 09:32 AM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

This is a great point and something I have been thinking about for some communities around here that I work in.

Jun 12, 2014 01:31 PM
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Assistant

Well done Catherine and good advice. I've got a personal Facebook page and a Business page. A niche page would be fun!

Jun 12, 2014 01:51 PM
tray raymond
Scottsdale Desert Inspections Inc - Scottsdale, AZ

Very fresh thinking here on Facebook that can apply to other social media.

Jun 12, 2014 11:29 PM
Monte Wall
Keller Williams Premier Realty - Katy, TX
Keller Williams Premier Realty - Katy, Texas

Catherine, these are great ideas you posted. Facebook can be a delicate balance and I think you nailed it. 

Jun 13, 2014 01:13 PM
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Having a niche is all about information surrounding the niche for anyone to read.  Great job in pulling this together in your horse property niche!

Jun 16, 2014 05:30 AM
Tina Parker
Keller Williams Select Realty - Bedford, NS
CNE, REDM, SRES, CSP Home Staging REALTOR, Halifax

Excellent idea!!  Thanks for sharing.


Jun 16, 2014 10:22 AM
John DL Arendsen
CREST "BACKYARD' HOMES, ON THE LEVEL General & Manufactured Home Contractor, TAG Real Estate Sales & Investments - Leucadia, CA
Crest Backyard Homes "ADU" dealer & Contractor

As a Factory Built Housing (Manufactured & Modular) I can atest to the importance of niches in today's world of RE. 

Jun 17, 2014 03:49 AM

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