In the Spring on 2009, I created a Facebook page like every other real estate agent on the planet. But, I didn't want it to be like all the rest.
In case you can't tell by my photos, blog title or website HomesWithHorseSense.com, I specialize in selling acreage and horse property. I spent most of 2009 in the planning and development of the niche website, which didn't launch until 2010. But, I thought, why wait on the Facebook page? Let's get to building the audience now, so we have a group to share the website with when its finished.
So I did, but it it's called Willamette Valley Horse Owners. Nothing specifically about real estate. Why? Because I believe that only people with real estate needs at the moment use a real estate Facebook page. Once they buy or sell, I don't think real estate is at the forefront of their mind, at least for the next 5 years or so.
The page itself is for the equine community in my area. Users post pictures, share events, ask questions, etc, so it's more interactive. I "sprinkle" in the real estate about once a week, so as not to overwhelm the audience, but post just enough so that they know what I do. I think it has more staying power, and mind awareness. And yes, I have listed and helped buyers from the page!
So, how can you have a Facebook page that lasts beyond the escrow period?
- Select a Niche.
- Create a community page around that Niche.
- Invite people to like the page, or promote the page for a few dollars within Facebook.
- Write a blog about your Facebook page to gain more likes.
- Post several articles pertaining to your Niche, especially content that will engage them.
- Cross promote other events that pertain to your Niche, (others will love you for this).
Good luck, and be sure to share your communtiy/niche page with me! I would love to see them!