They aren't following up. Seriously. I've seen the NAR stat that the average real estate lead only gets 1.4 phone calls and 2 emails, but I didn't believe it.
When I decided to start searching for my next house, I decided it would be the perfect opportunity to conduct my own research. I emailed the first 50 agents to show up when I searced Google for "Homes for Sale in Tampa" about this $500,000 house:
After 12 weeks I received a total of 42 phone calls and 92 email follow-ups.
Real estate agents are leaving a lot of money on the table by giving up too soon. Email is an invaluable tool that will help you follow-up automatically with your leads forever so that you are the first person they think of when they are ready to stop looking and start buying.
Here is my full presentation with some more shocking stats and a full proof method for how to start getting more out of your leads.
Hope you like it. How many times do you follow-up?