Texas Cities Top Relocations. 7 Ways to Capture New Relocation Clients

Once again, Austin, Tx, is a favorite destination for people migrating from other states. Dallas-Fort Worth, Houston, and San Antonio also landed in the top ten.

"People are running away from unaffordable housing, from the economic slowdown," said Karl Eschbach, a state demographer in Texas. "I would expect Texas to stay at the top of a slowing game."

With scores of people arriving into our city, it's important that you position yourself so that they easily find you when doing their research.  Here are seven things you can do to capture new clients relocating to Austin

1. Pick a Niche, Become and Expert - The market is full of agents, but how many of them are "Experts". Pick something you're passionate about, and market yourself as the authority on the subject (of course, you do have to know what you're talking about!) You can be an expert on "Living on the Lake", Corporate Relocation, Dell, UT, Medical, Hiking and Biking, Green Building...
   
   
2. Search Engine Optimizaion - SEO is much easier when you market yourself as an expert. Do your keyword research on your field of choice and add the word "Austin" to your keywords. You can also select only to advertise on Google in our geographic area. Both these strategies will help you achieve top rankings easier than promoting yourself simply as a real estate agent... Lots of people are doing that.
   
   
3. Blogging - People love Blogs, and so do search engines. Use your keywords in your blog title and also in your posts. I recently received #1 rankings on Google in less than 30 minutes after posting a blog post! (Yes, It can be done and I'll demonstrate that on a future post!) 20 years ago, I did research on Compuserve before moving to Savannah, GA. Obviously the web is much more prevalent and has much more information today.
   
   
4. Write Articles - Another strategy to position yourself as the expert and get the search engines to fall in love with you. Make sure to use your keywords in the headline and sprinkled throughout the article.  Make an offer in the Bio section that brings people to your squeeze page and captures their email address so you can follow up with an autoresponder, for instance "7 Great Places to Hike and Bike When you Relocate to Austin"
   
   
5. Post Videos - Break out your camera and shoot these beautiful surroundings.  Post your videos on YouTube and include a call to action at the end of your video that drives people to your squeeze page.
   
   
6. Take out a Toll Free Number - People still like to use the phone. They're cheap and it's easy to put up a message that drives people to your blog 24/7.  Follow it up with a free DVD offer (all they pay is shipping) that tells all about relocating to Austin (and of course all about your services and your areas of expertise!)
   
   
7. Network and promote - Where do people go when they come to town? They go to new jobs, churches, temples and other places of worship. Welcome Wagon, Chamber of Commerce, Hair Salons, Rudy's for Breakfast Tacos! Get to know people at all these places and let them know that you specialize in helping people relocating from other areas.

Any of these strategies will help people find you while they're researching their relocation.  But if you do them all, you will position yourself as the expert!  Watch the leads pour in!