Have you ever had a consumer go from amazing to What Happened?
In March of this year I wrote a blog, Amazing Home Sale, that told the story of a client I was working with. They had a home in Ohio that sold in 13 days even though they were in the middle of a terrible winter. This was Amazing, and now they were moving to Florida so every one wondered if we could produce another amazing sale for them.
Now, for the rest of the story. Mr, had already moved to Florida and started work at his new job. He was staying with family about an hour away. His wife was closing things out in Ohio and would move down in April.
After finding out the criteria they were looking for, size, price and location, I took him to see a house that would soon go on the market. He loved it. He said I hit a home run! I knew that as soon as the the house went on the market it would sell fast, and told him so.
He asked to see it again and would tour the home with face to face on his phone so he could show the wife and describe what she was seeing. I was there to answer any questions.
It would be another week before she would be able to come to see the house in person. The house went live on MLS that Friday and went under contract in 7 days.
Then husband called to say he and the wife had driven by and wondered if it was still available. I told them it had gone under contract.
I offered another home for them to look at. It was a new construction and it came with all the features they wanted, even a gated community which was important to the wife. The only thing it did not have was location as it was about 15 minutes more drive for them.
They had told me that living with the family was not going to work out for very long and they needed to find a home. I arranged for them to look at the new construction. During the time they were talking with the sales rep, they said they had rented a home to give them time to find what they were looking for. They told him it would be a least 2 months before they could decide. The Rep was annoyed with them, they changed from ready to let's wait. He then gently brought the presentation to a close.
I talked with them outside, trying to figure out what was going on. Husband said, "I can't believe how you do it, you hit another home run". So the hanging point was the location. I told them that the closer they got to the area they wanted, the higher the price of homes. That sometimes you just can not find every thing you are hoping for. But I told them I would look for homes that might work for them.
I took time to search the MLS and found 5 homes that would fit their criteria and sent them a link to view the homes to see if they had interest.
The next day I gave them a call to see if they received the list of homes and did they see anything of interest. Husband replied they had received the list and were impressed with my quick response in finding home for them to look at. But, they did not see anything of interest.
The kicker, I can tell on the MLS when a consumer looks at the list. They had never opened it. They had lied to me.
Now I am baffled.
We have gone from Amazing to What Happened?