Crowdsourcing--Pinterest Loves Penguins

By
Real Estate Broker/Owner with Charlemagne International Properties BRE# 01147470

South African Peguins

 

I don't consider myself a genius when it comes to crowd-sourcing.  I'm much more the type who likes to do my own thing, in my own way and at my own pace.  You won't find me tweeting every hour on the hour, posting short videos on Instagram between business emails or documenting my every move (both business and personal) on Facebook.  I marvel at those who dedicate their day (life?) to leaving a constant trail of their actions and thoughts, but I'm too private for that.

At least I thought I was until I found Pinterest.  If you want to see my life passions in pictures head on over to my Pinterest page. Who I am (for the most part) is laid out in pictorial fashion.  My passions are on display thanks to shared photos from around the globe and some taken by yours truly.   The eyes of the world can freely view, share and connect with my work life (35 of my boards are "Home" related), my community (16 boards are hyper-local), or they can delve into my interests, and perhaps theirs, by checking out my posts on food (we all eat), art (one board was recently featured by Pinterest as a suggested board for new members to follow), travel, fashion, health, yoga and the list goes on.  

I'm sure I have much more to learn about the art of pinning for business, but today my total number of followers passed the 6000 mark. This triggered my decision to share what little I know about crowd-sourcing via Pinterest.  

 In the beginning I pinned for pleasure.  A fellow agent, familiar with with my blogging endeavors, casually suggested she thought I might enjoy Pinterest.  I was familiar with the site but not a member.  Later that same night I joined.

My first few boards were not work related, they reflected my interests, my style and my aspirations.  I was hooked.  The photos were simply images too beautiful and meaningful not to capture and file them away for future viewing and reference. I looked forward to winding down each night with the beautiful little collection I was building. Soon, I pinned while I drank my morning coffee.  The number of boards and followers began to grow.

228 is my current board count on Pinterest.  My business and personal count ratio is approximately 20% business and 80% personal passions. I was reluctant to add too many business related boards too fast. I wanted the beauty brand to outshine the business brand for visitors to my boards.  We are a visual society and Pinterest is a visual experience. If the photo is captivating enough, people will click on it (and often land on one of my websites or blogs). If it's not for them they will move on to the next.

 

How Pinterest Participates in Growing My Business:

1.  I pin my hyperlocal neighborhood reports to the appropriate City Page.  We use our own photos for these reports and post close to 30 reports each month.  A click will take the viewer to my website where they can read the full report.  I track my website clicks and often see the red "P" as the source of  visits.

2.  I have a Norma Toering & Team board and send the link to new prospects as way of introduction.   A click on a photo that will lead the viewer to blog articles, listings, neighborhood reports etc.  It's a pictorial snapshot of my business brand.

3.  I frequently use my personal travel photos in blog posts (penguin photo above snapped in South Africa 2014.  It's an original and most likely will be re-pinned many times) and I often pin the photo on a non-real estate related board.  This is an effective way to crowdsource. Again, the viewer has the option of reading the entire article if their interest is sufficiently piqued.  One of my boards is "Homes Around the World" and photos of homes from other countries generate a surprising number of local pinners. One of my underlying goals is to attract more local pinners with an interest in homes as they are potential sellers and buyers.

 

However, I still find the process of viewing and pinning beautiful pictures very satisfying in its stand alone capacity.  If that means I'm passionate about Pinterest, and the side benefit is finding like minds, a few who may happen to live in my community thereby being future buyers or sellers, then I say more power (and time devoted) to Pinterest!

 

 

 

 

 

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
ActiveRain Community
Location:
California Los Angeles County
Groups:
Addicted to Active Rain
Build a Better Blog
Diary of a Realtor
Pinterest For Realtors
Tags:
pinterest loves peguins
palos verdes homes
norma toering luxury beach cities homes

Spam prevention
Show All Comments
Ambassador
1,584,972
Norma Toering Broker for Palos Verdes and Beach Cities
Charlemagne International Properties - Rancho Palos Verdes, CA
Palos Verdes Luxury Homes in L.A.

Eric - Glad to share what works for me.  Good luck!

Jun 17, 2014 12:25 AM #21
Ambassador
1,584,972
Norma Toering Broker for Palos Verdes and Beach Cities
Charlemagne International Properties - Rancho Palos Verdes, CA
Palos Verdes Luxury Homes in L.A.

Suzanne - Sounds like you found your social media groove...keep it going.

Jun 17, 2014 12:26 AM #22
Ambassador
1,584,972
Norma Toering Broker for Palos Verdes and Beach Cities
Charlemagne International Properties - Rancho Palos Verdes, CA
Palos Verdes Luxury Homes in L.A.

Michael - It's impossible to give 100% to every social media site--blogging and pinning are my two favorites.

Jun 17, 2014 12:27 AM #23
Ambassador
1,584,972
Norma Toering Broker for Palos Verdes and Beach Cities
Charlemagne International Properties - Rancho Palos Verdes, CA
Palos Verdes Luxury Homes in L.A.

Janet - I'm no Twitter expert--you'll have to work that one out for yourself.  ;)

Jun 17, 2014 12:28 AM #24
Ambassador
1,584,972
Norma Toering Broker for Palos Verdes and Beach Cities
Charlemagne International Properties - Rancho Palos Verdes, CA
Palos Verdes Luxury Homes in L.A.

Than - It's more a guilty pleasure with benefits.  :)

Jun 17, 2014 12:29 AM #25
Ambassador
1,584,972
Norma Toering Broker for Palos Verdes and Beach Cities
Charlemagne International Properties - Rancho Palos Verdes, CA
Palos Verdes Luxury Homes in L.A.

Richie - It's not for everyone--very time consuming in the beginning when setting up the boards.

Jun 17, 2014 12:30 AM #26
Ambassador
1,014,587
Sharon Paxson
Compass - Newport Beach, CA
Newport Beach Real Estate

Hi Norma - I love Pinterest, there are so many ways to express yourself, and obtain new ideas.

Jun 17, 2014 12:51 AM #27
Ambassador
1,584,972
Norma Toering Broker for Palos Verdes and Beach Cities
Charlemagne International Properties - Rancho Palos Verdes, CA
Palos Verdes Luxury Homes in L.A.

Sharon - I enjoy it and think it's a great way to share my brand--both business and personal.  

Jun 17, 2014 01:11 AM #28
Rainer
76,629
Monte Wall
Keller Williams Premier Realty - Katy, TX
Keller Williams Premier Realty - Katy, Texas

I've really grown to like Pinterest. It's probably the easiest of the social media venues to keep up with. To my knowledge it doesn't have a timeline so if you want to take a break, nobody will notice. But the pinning is quick and easy and fun. 

Jun 17, 2014 11:19 AM #29
Rainmaker
1,280,298
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Assistant

Norma~ I really enjoy Pinterest, and I'm not addicted. I spend some time each day, but not hours upon hours. I started out much like you. Started with personal pins. Now I include more business and I'd like to include more local. I love looking at your pins! My favorites are the fashion pins and the places you love to visit!

Jun 17, 2014 12:15 PM #30
Rainmaker
704,322
Bill Reddington
Re/max By The Sea - Destin, FL
Destin Florida Real Estate

pinterest is just one more thing on the someday list. Just don't have the time. Too busy trying to list and sell Real Estate in Destin, Florida.

Jun 17, 2014 12:39 PM #31
Rainmaker
1,317,857
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

I have been confused about copyright and pinterest.  How does this work so when you pin something you haven't violated copywright laws.

Jun 17, 2014 12:41 PM #32
Rainmaker
546,739
Lori Cain
eXp Realty - Tulsa, OK
Midtown Tulsa Real Estate Top Producer

Running over to check out your Pinterest board now!

Mine is http://www.pinterest.com/loricaintulsa/

Jun 17, 2014 03:22 PM #33
Ambassador
1,584,972
Norma Toering Broker for Palos Verdes and Beach Cities
Charlemagne International Properties - Rancho Palos Verdes, CA
Palos Verdes Luxury Homes in L.A.

Monte - I agree and sometimes I pin for ten minutes other times it's like "lost in space" for me.

Jun 17, 2014 11:59 PM #34
Ambassador
1,584,972
Norma Toering Broker for Palos Verdes and Beach Cities
Charlemagne International Properties - Rancho Palos Verdes, CA
Palos Verdes Luxury Homes in L.A.

Donna - I notice a re-pin from you every now and then--I say share the joy!

Jun 18, 2014 12:00 AM #35
Ambassador
1,584,972
Norma Toering Broker for Palos Verdes and Beach Cities
Charlemagne International Properties - Rancho Palos Verdes, CA
Palos Verdes Luxury Homes in L.A.

Bill - I do that too, but in Palos Verdes and the South Bay of Los Angeles.  :)

Jun 18, 2014 12:00 AM #36
Ambassador
1,584,972
Norma Toering Broker for Palos Verdes and Beach Cities
Charlemagne International Properties - Rancho Palos Verdes, CA
Palos Verdes Luxury Homes in L.A.

Joan - Pinterest is very good about removing pins if there are complaints.  

Jun 18, 2014 12:01 AM #37
Ambassador
1,584,972
Norma Toering Broker for Palos Verdes and Beach Cities
Charlemagne International Properties - Rancho Palos Verdes, CA
Palos Verdes Luxury Homes in L.A.

Lori - Hope you enjoyed the viisit!

Jun 18, 2014 12:02 AM #38
Rainmaker
1,289,786
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

Norma:  I can attest to your love for Pinterest .. and that I gain from it.  I find your pins often.  You're so right about it being somewhat "addicting" ... and fun ...

Gene

Jun 18, 2014 02:26 AM #39
Ambassador
1,584,972
Norma Toering Broker for Palos Verdes and Beach Cities
Charlemagne International Properties - Rancho Palos Verdes, CA
Palos Verdes Luxury Homes in L.A.

Gene - And I have more than a few of your pins on my boards.

Jun 18, 2014 09:12 AM #40
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Ambassador
1,584,972

Norma Toering Broker for Palos Verdes and Beach Cities

Palos Verdes Luxury Homes in L.A.
Ask me a question
*
*
*
*

Additional Information