Everybody wants their website to provide a steady stream of new clients, or what we call conversion.
Conversion is turning an anonymous website visitor (traffic) into a lead (getting them to tell you who they are, typically by provoking them into contacting you by phone, email or web form submission. And then turning that lead into a client.
The simple fact of the matter is this: Your website can't convert somebody who isn't on it.
This means you have to drive as much traffic to your website as possible. The means by which this is done are pretty much endless and only limited by your ideas. The primary ways we do this however are:
- Social Media
- SEO - Blogging
- SEM - Optimization and paid ads (Adwords, PPC, etc)
Anybody who know me, knows that Blogging and Social Media (especially Twitter) are my favorite by far.
Besides the open and conversational aspect of Twitter, which I find enjoyable, it gives you an unparalleled ability to put your message in front of people who are not following you.
Twitter has the most hashtag (#) use of any Social Media platform. By strategically using hashtags in your tweets you can greatly improve the reach and impact of your message.
The greater your reach (people who see your message)... the greater the traffic you your website. The greater the traffic to your website... The greater your conversion!
Below is yesterday's Social Media traffic to my real estate website.
As you can see, I had 170 people visit my website. The other interesting thing we find with Social Media traffic is that Twitter has the lowest bounce rate. You can see that Twitter traffic viewed an average of 3.64 pages per visit.
June MTD Social Media traffic to the same website looks like this:
I urge you to take a look at your Google Analytics and see how much Social Media traffic you are getting. If SM isn't a substantial source of visits then you are really missing out on a huge opportunity.
As always, please leave a comment, shoot me an email or give me a call if you have any questions!