It's no secret that social media has taken off at a rapid pace in the last few years and has only continued to evolve. With no signs of slowing, it can be difficult to remember which ones work best for specific target audiences. There are the big social networks, such as Facebook, Twitter and LinkedIn, which are essential for any business's online presence, and then there are several smaller social and more specific social networks beyond those. Our Real Estate Virtual Assistant team creates and maintains social media accounts for many of our clients and are experts at using each tool to engage with clients, prospects and the general public.
Twitter is one of those major social networks, although it can seem difficult to harness with all updates limited to 140 characters or less! However, it is estimated that there are roughly 500 million Tweets shared per day and 230 million active users, so Twitter is certainly one of the power players in the social media world. Most users engage on Twitter to share immediate, real-time information about what's going on in their world, no matter how large or small. It has also quickly become a place not only to share information, but for people to communicate directly with businesses of all sizes.
Here are a few ways that our Real Estate Virtual Assistant team suggests using Twitter to make your footprint on this vast social network:
1. Share Information. Be sure to "follow" all of your favorite industry publications, groups, associations, companies and colleagues. Share important information from these experts with your own followers to quickly pass on interesting, relevant articles, facts and statistics about real estate. Make sure you mix it up to showcase your expertise! Share information at all levels, from national housing information to local market stats.
2. Broadcast Local Events. Make connections with other local area businesses and show the Twitter world that you're the go-to person for all things related to your region. Not only are you a real estate professional, but you're also dedicated to the community that you serve and sharing fun weekend events, special holiday happenings and other local news will ensure that you're an excellent source of information. Your target audience will be more inclined to "follow" you and, moving forward, remember your name when it comes time to buy or sell a property.
3. Lead Followers to You. Because Twitter is just one of several social networking tools that you should be regularly using and you certainly have a website and blog, use your Tweets to promote yourself! Link followers back to your website, advertise when a new blog is published, encourage them to check out your Facebook page and more. The more that you can open the communication channels and the more ways that you have for the public to find and get in touch with you, the more successful you'll be.
If you have any questions about Twitter or its importance to your overall social networking strategy, contact our Real Estate Virtual Assistant team today! Whether you're just getting started or you're an avid user already, we can help you build the most effective social media plan.