The Nature Of The Beast Called Blogging

By
Real Estate Broker/Owner with Daytona Condo Realty, 386-405-4408
https://activerain.com/droplet/4jmP

Sequels on AR?

I mean those posts like “Selling your house. Part 1. Preparing your house for sale”. Then #2, #3, etc. There is nothing wrong with writing about preparing the house for sale. However, the author has wrong expectations. Betting on readers (customers) devouring them in certain succession is what I call wrong expectation.

It is simply the nature of the beast called blogging.

When you blog, do not expect, that your readers would be making those connections to you previous blog posts, even if you insert the links for their convenience, unless this is something extraordinary, tempting and powerful…

If you are not Lenn Harley, Patricia Kennedy, Margaret Rome or some other bloggers extraordinaire on AR, don’t… But the funny part is that all those effective AR bloggers I mentioned and didn’t mention here do not do sequels.

Why?

Because they understand the nature of the beast called blogging…

Sequels on AR

It is like flying on a plane, and striking a conversation with a person next to you, who you see first time in your life. You are telling an interesting story, but the plane reaches the destination, and you promise the rest of the story next time.

Finish your story. The chances for this next time are smaller than winning a lottery.

P.S. And if your story made you, guys, get back together, congratulations, you got yourself a spouse :)

Follow this link if you are interested in condos in Daytona Beach Area for availability & prices

Photo by Jeremy Keith via Flickr.com

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Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Laura - thanks for stopping by

Jun 23, 2014 10:13 PM #42
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Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Nina - quite probably.

Jun 23, 2014 10:13 PM #43
Rainmaker
1,379,517
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Jon, what you are saying here makes a lot of sense. I have done a couple of sequels in the past. It would be interesting to do an analysis to see if people actually came back to read them. Good point!

Jun 23, 2014 11:41 PM #44
Rainmaker
2,465,813
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

It hasn't hurt Peter Jackson (Lord of the Rings) or George Lucas (Star Wars)...However, it is rare when I find a posting that captures ones full attention....thank you

Jun 24, 2014 12:00 AM #45
Rainmaker
543,826
Rob Spinosa
Guaranteed Rate, Marin County, CA - San Anselmo, CA
Vice President of Mortgage Lending, Marin County

I generally try to write something that I can bear reading myself.  If it passes that test, I'll post it.  After all, that's the only guaranteed reader I will get...

Sequels?  Maybe some day...

Jun 24, 2014 12:08 AM #46
Rainer
52,166
John Jonas
ReplaceMyself - Virtual Assistants - Highland, UT
John Jonas

Very interesting point. Blogging is surely different from movies or books. I think it is just too fast-paced on this side of things. People can't just focus I guess. 

Jun 24, 2014 12:15 AM #47
Rainmaker
411,485
Graziella Bruner
NCS Premier Real Estate - Detroit, MI
Associate Broker - Serving Wayne & Oakland County

I find that if you're going to blog in sequels, make it easy for the reader to find all the information that they need.  Example:  One page that talks about the 10 steps to ownership and then have a link for each step.  It's when you tell the reader "stay tuned until next week" what gets people lost and not coming back to your blog.

 

Jun 24, 2014 03:02 AM #48
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Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Michael - thank you. It is interesting how we tend to "bend" the medium and adjust it in some way or the other. Like Twitter or Facebook for business.

Yes, we can work on a car, and add wings, and it really may fly, but should we? there are other ways of flying...

Same here, it is simply the wrong medium for this. Can we "bend" and "twist" it. I gues we can.

Should we? I don't really see a reason.

Jun 24, 2014 04:13 AM #49
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Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Richie - and you are one of the most curious and open minded. I don't do it, too.

Jun 24, 2014 04:14 AM #50
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Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Rob - you may laugh at me, but I truly believe that your test is the best test out there. So many people look down at customers. They educate them, but often do not treat as equals.

Thank you

Jun 24, 2014 04:16 AM #51
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Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

John - yes, absolutely. Simply the wrong medium for that. Of course, we can sequel as much as we want, but expecting that we have the same people on each segment would be very unrealistic

Jun 24, 2014 04:18 AM #52
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Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Graziella - you can make it easier, yes. This is what you do.

You can't make them follow you. Or follow in certain sequence, or follow all your links...

Jun 24, 2014 04:20 AM #53
Rainmaker
738,550
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

Finishing the story in one shot may make it simply too long. Agree a new name for the "sequel" would be better than the number system.

Jun 24, 2014 04:46 AM #54
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Wanda Kubat-Nerdin - Wanda Can!
Prado Real Estate South - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

Jon, Ron & Alexandra Siegal continue to do a wonderful job of writing a series of blogs with Part 1, 2 & 3 here in the Rain and I am a subscriber of theirs. It is very interesting and they all relate to the other. I do not write like that and am a short and to the point writer.

Jun 24, 2014 05:59 AM #55
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Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Olga - there are two sides to it. Us, our goals, and them, and their habits. If there is a conflict between them, we are unlikely to win :)

Jun 24, 2014 07:31 AM #56
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Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Wanda - I occasionally read their posts, and never noticed, or maybe did not pay attention to sequels.

I read posts as singles, and usually ignore the links in the post and do not follow them. I am sure I would follow the link if this would be something I am really interested in, though...

Jun 25, 2014 02:52 AM #57
Rainmaker
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Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
800-309-3414 - Pensacola, Pace or Gulf Breeze, Fl.

I know there is one sequel better than the first but other than that one there were none. 

Jun 25, 2014 01:11 PM #58
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Andrea Swiedler
Berkshire Hathaway HomeServices New England Properties - New Milford, CT
Realtor, Southern Litchfield County CT

Jon, if you really are writing for prospective clients, for consumers, they probably won't come back to read part 2, but if you are writing for Google, then part 2 is ok. You are right, what more is there to be said!

Jul 06, 2014 11:56 PM #59
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Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Charles - this is not surprising. Sequels often is an attempt to capitalize on the success of the first and the best

Jul 07, 2014 01:01 AM #60
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Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Andrea - probably you are right, but I have always found it difficult to write for Google, and I always forget about writing for Google.

I meant when you are writing for people, exactly what you said.

Thanks for straightening me on that.

Jul 07, 2014 01:03 AM #61
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