I have actually been asked this question a few times because I have a niche in selling Horse Property. Many agents that I meet are curious about specializing in selling a specific type of real estate, as if it were a foriegn concept.
In general, because I specialize in selling Oregon Horse Property, I am expected to know more about horse property and the process of selling it than your average agent. Under that big, general umbrella, there are many points to be made:
- When you Google Salem Oregon Horse Property or Selling Horse Property in Oregon or Buying Horse Property in Oregon or any other many key terms, my specialized website ranks #1 or 2. Doesn't it make sense that if you are going to sell your Oregon Horse Property, you hire an agent that gets your property ranked at the top of Google?
- Speaking of my website, HomesWithHorseSense.com , is highly targeted for selling horse property. Why would a property owner hire an agent that lists their home on a generic site, syndicating to other generic sites, and only hope that a buyer will stumble upon the right search perimeters to find property specific to the equine community.
- I have a database of horse owners throughout our Valley. A generic real estate agent does not likely have a database of 100's of contacts in the horse world. Why would you want to NOT hire an agent to promote your property to all those horse people?
- I have created a community facebook page, WVHorseOwners. There are over 2200 horse owners on that page that share tips, events, photos, sales and of course, equine real estate.
- I take great photos! I know how important photos are to the online consumer, so I make sure the photos are eye catching. And, we take EXTRA photos, so if we need to "freshen up" the listing after a month, we change out the photos.
- I have 17 years of experience selling real estate. Considering I survived the bubble burst, I must know something about getting real estate sold for my clients.
I like to think that I am on the ball when it comes to marketing and finding horse property for my clients. And they agree!