What sets me apart when selling Oregon Horse Property?

Real Estate Agent with Keller Williams Capital City 970700173

I have actually been asked this question a few times because I have a niche in selling Horse Property.  Many agents that I meet are curious about specializing in selling a specific type of real estate, as if it were a foriegn concept.  

In general, because I specialize in selling Oregon Horse Property, I am expected to know more about horse property and the process of selling it than your average agent.  Under that big, general umbrella, there are many points to be made:

  1. When you Google Salem Oregon Horse Property  or Selling Horse Property in Oregon or Buying Horse Property in Oregon or any other many key terms, my specialized website ranks #1 or 2.  Doesn't it make sense that if you are going to sell your Oregon Horse Property, you hire an agent that gets your property ranked at the top of Google?
  2. Speaking of my website, HomesWithHorseSense.com , is highly targeted for selling horse property.  Why would a property owner hire an agent that lists their home on a generic site, syndicating to other generic sites, and only hope that a buyer will stumble upon the right search perimeters to find property specific to the equine community.
  3. I have a database of horse owners throughout our Valley.  A generic real estate agent does not likely have a database of 100's of contacts in the horse world.  Why would you want to NOT hire an agent to promote your property to all those horse people?
  4. I have created a community facebook page, WVHorseOwners.  There are over 2200 horse owners on that page that share tips, events, photos, sales and of course, equine real estate.
  5. I take great photos!  I know how important photos are to the online consumer, so I make sure the photos are eye catching.  And, we take EXTRA photos, so if we need to "freshen up" the listing after a month, we change out the photos.
  6. I have 17 years of experience selling real estate.  Considering I survived the bubble burst, I must know something about getting real estate sold for my clients.

I like to think that I am on the ball when it comes to marketing and finding horse property for my clients.  And they agree!  

Comments (9)

Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Catherine - You have all the right qualifications to provide excellent service to your horse property clients. Their needs and interests require an agent with specific skills and experience, and they would be well advised to seek out your help.

Jun 24, 2014 12:55 AM
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Catherine absolutely your field is very specialized and not all of us would know what to do. My specialty is land and like yours not many know a great deal about land either...Endre

Jun 28, 2014 05:38 AM
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Hi Catherine,

You make good sense! I once attended a seminar that was very interesting. The instructor was actually an attorney. The name of the seminar was "Everything I needed to learn about people, I learned from horses." It was a eye opener for me! People who understand horses are extremely intelligent. Obviously you're one of the great ones!

Jun 28, 2014 02:03 PM
Catherine Ulrey
Keller Williams Capital City - Salem, OR
Equestrian and Acreage Property Specialist

Thanks Dick, I enjoy the work!

Thanks for the compliment Endre.

Patricia, I am going to print out your comment and paste it on my wall!

Jun 28, 2014 02:12 PM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

You do personify the niche for Horse properties and I wouldn't hesitate to recommend you. Seriously, you're the only one I know in Oregon who has this niche stamped as your own. Well done.

Jun 30, 2014 01:09 AM
Catherine Ulrey
Keller Williams Capital City - Salem, OR
Equestrian and Acreage Property Specialist

Thanks Debb!  You rock too!

Jun 30, 2014 02:16 AM
Pamela Seley
West Coast Realty Division - Murrieta, CA
Residential Real Estate Agent serving SW RivCo CA

Catherine, after 17 years and surviving the last meltdown, and still thriving in the business of selling horse property for your clients, you know what you are doing! I like the name of your website "Homes with Horse Sense", it's memorable. 

Jul 08, 2014 01:41 AM
Catherine Ulrey
Keller Williams Capital City - Salem, OR
Equestrian and Acreage Property Specialist

Thanks Pamela!


Jul 08, 2014 04:11 AM
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Great post and reason for Selling Oregon Horse Property!  Congrats on being on the Honorable Mention for the contest. Well deserved!

Jul 09, 2014 01:21 PM

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