My 9th Realtor newsletter - June 2014

Below is my 9th Realtor email newsletter. Apologies if formatting is not 100% correct.  Shoot me an email (w/ your email ) or leave in the comments, if you'd like me to add you to the mailing list.

 

 

From:	The Flooring Girl
Subject:	What is a floating floor?

 

The Flooring Girl Newsletter We bring the store to your door  June 2014 In This Issue Does your real estate website answer these questions? What is a floating floor? How long does it take polyurethane to dry? Prefinished vs unfinished hardwood - which is better? What's the difference between linoleum and vinyl? Does your real estate website answer these questions?  This is a great article from a copywriter named Marte Cliff. She is a former real estate agent, so she knows what's important both from a realtor perspective as well as a consumer perspective. Does your real estate website answer these questions? Google yourself! What comes up on the search engines for you?  You should know this because most prospective clients will do this before they even call you. Sometimes they won't call you based on what they read...or based on not finding much about you. Google your competition as well.  What can you learn from that.  Maybe some of your competitors or colleagues are doing something right that you can search and reapply for your business. 10 Top Time Saving Tech tips - TED Talk Now that's almost a tongue twister.  Okay, this guys is amazing.  I don't know how he packs in so many great time saving tips in such a short period of time. Watch it.  And, maybe watch it a 2nd time.  It goes by fast. Will save you time on your computer, the internet and your cell phone.  Amazing. Dave Pogue - 10 top time saving tech tips Social Media Tips: LinkedIn.com Write some recommendations for business partners you work with (e.g loan officers, inspectors, real estate attorneys).  You will really make their day, and you can help their business (which in turn may help yours). And, they may even return the favor and write a great review for you).   Have a wonderful holiday!   Quick Links... Our Website More About Us     Dear Debbie, Happy July 4th!  Wow it's summer!  This is my 9th newsletter that I hope will provide a competitive edge for my favorite agents and brokers. Flooring tips are below; marketing tips on the left. What is a floating floor?      When does it make sense to install a floating floor?     I get this question often from customers because someone has told them they need a floating floor. But, most customers don't understand what a floating floor is. Do you?   What is the definition of a floating floor? Technically, a floating floor means that it is "floating" on top of the floor underneath it, and it is not directly secured to the floor (i.e. no nails and no glue). Instead, the floating floor is held down or secured around the edges of the room - the base molding/shoe molding and transitions.  A floating floor is often used if it is going over an existing floor or on top of concrete. Because the floor is floated and not secured to the sub-floor, there tends to be a bit more movement in the floor - you especially see and hear this in laminate floors and it's more noticeable if the floor is uneven or if it was poorly installed.  There are many types of floating floors...read on  . Read the full article here - What is a floating floor?.   How long does it take polyurethane to dry on hardwood?   Well this of course depends on the type of polyurethane you are using - is it oil based or water based polyurethane?  And, this article on " How long does it take to refinish hardwood floors?" should come in handy for an overview of the whole process from start to finish.   For purposes of this post, this timeline is from the time the last coat of polyurethane is applied.  Please note that these times are estimates and times can vary, especially based on humidity levels.  Read the full article here - How long does it take polyurethane to dry?.   Prefinished vs Unfinished hardwood - which is better? Many of my Westchester customers ask me whether  prefinished hardwood or unfinished hardwood is better and which costs less. We install both types of hardwood, and the truth is, it depends on which of below factors is most important to you.   Definitions: "Prefinished hardwood" means that the hardwood has been finished in the factory and then you just install it. "Unfinished" means you have raw hardwood that needs to be nailed into the floor and then sanded & refinished on-site.   Read the full article here - Prefinished vs Unfinished hardwood - which is better?   What's the difference between linoleum and vinyl?   Are vinyl and linoleum the same thing? NO! There seems to be a lot of confusion between vinyl and linoleum, and many customers mix up these terms - they say linoleum, but they mean vinyl.  So what is the difference between linoleum and vinyl?   Linoleum vs Vinyl - what are they made of? While vinyl and linoleum often look similar, they are made from different materials.  Vinyl is petroleum based (a non-renewable resource), and it's a synthetic product..  Many customers in Westchester who are sensitive to the environment would prefer to use more sustainable items for their home.   Linoleum, on the other hand, is an eco-friendly product that is made with linseed oil and natural ingredients including cork dust, pine resin and wood flour .  The word comes from the latin "linum" is the word for linseed and "oleum" means oil.  It is extremely durable, often more durable than vinyl.  Linoleum has the color throughout the whole product whereas vinyl is topical and hence shows more wear over time.   Read the full article here - What is the difference between linoleum and vinyl?   If you have any clients who need new flooring, just tell them to call (or google) The Flooring Girl.   Sincerely,   Debbie Gartner,The Flooring Girl Owner of Floor Coverings International 914-937-2950 41 N Lawn Ave Elmsford, NY 10523 Winner of Angie's List Super Service Award 4 years in a row and awarded Best of Houzz 2014. The Flooring Girl

Forward this email     The Flooring Girl | 41 N Lawn Ave, Ste 2 | Elmsford | NY | 10523

 

 

 

 

 

 

 

 

 

 

 

Debbie Gartner, "The Flooring Girl" and owner of Floor Coverings International Westchester NY

 

Angie's List Super Service Award winners for 4 years in a row.

 

You can download our free flooring guide.  Or, visit our flooring selector - 2,000 options.  We install hardwood flooring, carpet and runners, tile floors and backsplashes.  We also refinish hardwood floors.

 

Call us for a free estimate 914-937-2950.

"We bring the store to your door."

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WC19920-H07, HIC619252