A good friend of mine dabbles in the online dating world from time to time. And as an old married woman, I get to enjoy the “fun” of singlehood vicariously through her dating adventures, online and otherwise.
Anyway, the other day she sent me a promotional email she received from a new online site she’s trying out – basically, it’s a form letter the site graciously supplies that, with the touch of a button, you can send out to “thousands of other singles” introducing yourself to get the romantic ball rolling.
My friend had already received a few of these introductory form letters and was, shall we say, less than impressed. Call us sensitive, but we women like to think that a man who has an interest in us might actually take the time to peruse our profile (yes, I’ve been out there too) to see if, indeed, there is some potential for romance…and then take the “trouble” to actually comment on something they saw there.
Okay, okay, I know the argument. Dating is a numbers game and the more stuff you throw against the wall and all of that, but don’t we say the same thing about marketing our businesses? And then implement the stuff-throwing and numbers-gaming strategies… and wonder why they don’t work? Or why we feel like we’re doing more annoying-the-public than inspiring-the-public (to support our business)?
There IS a better way! Yes, it takes more time and energy to approach ONE person at a time, whether that’s with a “I’d like to know more about you” note or a “I’d like to see if I can help you” offer, but at the end of the day… would you rather have annoyed (or been ignored by) 100 potential mates/clients… or impressed one?
And imagine if you “impressed” one person a day…for a year… versus annoyed 100 people a day…for a year…
Impressed approach: 365 people who think you’re cool
Annoyed approach: 36,500 people who think you’re annoying (or have totally forgotten about you).
Here’s a blog I wrote a few years back on the subject...