An Open House Success Story and Thinking Outside the Box
In my neck of the woods, East Providence/Riverside, Rhode Island open houses are hit or miss. Property condition, price and location helps determine the success of an open house.
Now, I have a very nice home on the market in Riverside, and I wanted to get as many people to come to my open house as possible. Exposure is everything in real estate and reaching as many people as possible will help sell a house.
Here's what I've done to have my successful open house's:
- I took my just listed postcards and wrote the open house dates on them and dropped the cards off to local coffee shops and restaurants.
- I took those same cards and went around the neighborhood inviting the neighbors and handing out the cards.
- Lot's of social media postings about the open house and asking my friends/clients to share those posts...I reached 500+ people in one week!
- I provided cold bottle water for everyone.
- I also have a 3 question survey which I ask all visitors to kindly fill out at the end of the tour. Not only do I get great feedback for my seller, but the visitors get a chance to leave an honest opinion without saying it to my face.
Both open houses have gotten 17+ visitors (which is pretty good for my area). I've picked up 2-3 potential buyers/sellers, and I received one offer on the property from the open house (which we didn't accept). This is my open house success story about thinking outside the box. I'd appreciate more idea's for successful open house strategies.