What Amateur Stagers Always Miss

Home Stager with Owner, The Refreshed Home White Plains NY

Rooted in the word 'love', Wikipedia defines amateur as someone who loves doing something, but does it casually, three_thingsis unpaid/under-paid, new and inexperienced, and/or often self-taught. TRH heartily supports homeowners doing things on their own...when they know what they're doing. Three things amateur Home Stagers miss:

The Sellers Brain

We all know 'de-clutter, de-personalize', but without first understanding the real whys, it's a decidedly judgmental mantra.

Sellers often need to re-align their thinking to see their house like a buyer does. Realize putting your house on the market is like a first date. Getting ready, is your mindset firm, '____is all I want to do' , or do you consider 'how can I make the best impression'?

Dating (and RE) is emotional and delicate territory. Rare is a second date-or showing!- when it's clear on the first one the other person is more concerned with themselves and their needs that they are with you. No one gets plastic surgery for a first date, but caring enough to do the best you can-whatever that may be-resonates with Buyers.

Who is the Buyer?

OK, so you know it'll be a young family in your Cape Cod starter...guess what-so does everyone else!

Buying is about the future, hopes and dreams of brighter days. Don't coast-dig deeper, think beyond 'who'. Where they are coming from? What is their motivation? What are their dreams? What great things can happen when they buy this house? Simple ways to engage buyers:

  • A desk, a good lamp, and books in a childs' room inspire wonderful thoughts for parents
  • A spice rack, some mini herb plants and well-loved cookbooks elevates any kitchen
  • Pay attention to the workbench, and the garage, someone will love it for that as much as you do



This property above was located in a school district where lacrosse was hothothot. The yard was broad and flat, we borrowed a goal from a neighbor. A/O in 3 weeks, from a family with 3 kids who all played.


Good Vibrations

Pleasing visuals are vital, but missed, or dismissed are details can telegraph waaaay TMI to buyers, compromising a sellers' position.

Buyers buy for the future: for better days, and to be happy, but sellers sell for all sorts of reasons. Under the best of circumstances there is still a sense of loss, even if it's an acknowledgement of time passing by, but often there is more: illness, death, financial distress or divorce.

If it's your house, it's hard to hear, but truth is old/sad linens and bed coverings, sparsely/oddly furnished rooms, medical equipment, an empty his (or hers) closet in the Master Suite are off-putting at best to buyers, and will fuel speculation about why you "need" to sell, generating low-ball offers at worst.

The Refreshed Home knows the importance of having these specific, and sometimes difficult conversations with Sellers early on; it's experience, kindness and discretion that makes them less stressful, and more productive. About to list? Have difficult circumstances, or an old, under-performing listing? Talk to me today about how we can get your property noticed, and SOLD!

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Our spaces affect us profoundly...and so many other parts in our life fall into place when our spaces and possessions serve us in the best way they can. But getting there is much more than a pursuit of pleasing aesthetics.


Decorating and Staging are different, but much of the skill sets overlap, and each creates unique solutions that considers the needs, goals, resources, expectations, hopes and dreams of each client.

Bettering Westchester, Putnam and lower Fairfield counties since 1981, The Refreshed Home works collaboratively, and brings a thoughtful approach to the creative process. Proud to make a difference, as well as make a living. Offering specialty services such as remote and buyer consults, listing photo/video styling, guided and accompanied shopping, and accessory rental. We get in, get out, and you get on with your life.  Talk to me TODAY about how we can better your space!




Marie Graham ASP, IAHSP, IDS Your Stager With A Mission!

QUESTIONS? Don't hesitate!! 914.607.2895 

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Patty Da Silva, Davie, Southwest Ranches Cooper City, Plantation, Weston, REALTOR
BROKER of Green Realty Properties® - 954-667-7253 - Davie, FL
Top Listing Broker

Excellent blog Marie. Thanks for sharing. Have a wonderful day!

Jul 02, 2014 04:14 AM #1
Marie Graham
Owner, The Refreshed Home White Plains NY - White Plains, NY
Westchester County Interior Decorator, Home Stager

Patty-have been away, missed my AR pals, thanks for such a nice welcome back!

Jul 02, 2014 11:16 AM #2
Julia Maher
Nestings: Connecticut Home Staging and Model Homes - Fairfield, CT
Connecticut Home Stager

LOVE that lacrosse story!  Talk about targeting the buyer!

Jul 05, 2014 01:18 AM #3
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Marie Graham

Westchester County Interior Decorator, Home Stager
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