Marketing Matters. Moving Forward or Falling Behind.

Industry Observer with Right Choice Realty

 Right Choice Realty

What does it say  when a real estate sales professional passes a card to a potential listing client and upon receipt the client looks back somewhat confused and doesn't know what to say?  The photo on the business card is circa 1991 and the marketing concept is remindful of the corny used car ads we all love to make fun of.  



More importantly, how does the homeowner feel when faced with an agent that has a general disregard for their own brand or image?   The competitive landscape unfolding in front of us suggests that Realtors as well as other sales professionals will have to follow a "best practices" work ethic and marketing approach in the near future or prepare to lose ground in the battle over clients.

The same goes for photog's of the home.  With companies like GoPro producing HD cameras that are setting the standards higher for Realtors who want to be LISTING-centric, it won't take long for the "best of the best" to adopt these new technologies. I see evidence daily. The NEW WORLD REALTORS will use these technologies to empower their marketing and listing approaches within their farm areas, further distancing themselves from their competition.  

How long will it take before everyone has a drone with a GoPro Camera and editing software that's easy to use?  Are you heading into the future or fading into the past?  It's your career and more importantly it's your choice.  Make the Right Choice today.                                                                                                                            



Best Regards, 


Jack Solloway, Founder & President

Right Choice Realty, LLC

(239) 333-BEST









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Posted by

Jack Solloway, President & Founder

Right Choice Realty, LLC

(239) 333-BEST

Comments (7)

Raymond Edler
Keller Williams Realty Dallas Fort Worth 214-552-2091 - Prosper, TX
#1 Real Estate Office in DFW

What do you suggest for business cards?

Jul 02, 2014 05:05 AM
Jeff Jensen
The Federal Savings Bank/Lending in 50 states - Greenwich, CT

Some of the cards we see out there are almost laughable.

Jul 02, 2014 06:53 AM
Russell Tidaback

I give a business card as a formality but also ask if I can call/text them and for them to add me to their phone as Realtor!

Jul 02, 2014 10:44 AM
Russell Tidaback
Right Choice Realty - Naples, FL

Jack, Great Post.  As a Pilot myself... Im sure if the FAA has its way it may be sometime before everyone can fly one.  It will open business opportunities...

Jul 02, 2014 10:47 AM
Jack Solloway
Right Choice Realty - Fort Myers, FL
There's Only One Right Choice in Real Estate

You may be right or they may legislate height restrictions on the manufacturers.

Jul 02, 2014 09:22 PM
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

You want to stay on the edge of the learning curve or become analog, a dinosaur in a digital age. Go pros, drones, videos are one big additon to rounding our your marketing for property listings, for local community presentations. Shot with go pro this morning. Drone grounded, tied down, waiting for clear, calm sailing.

maine snow go pro photo

Nov 02, 2014 01:08 AM
Jack Solloway
Right Choice Realty - Fort Myers, FL
There's Only One Right Choice in Real Estate

nice pic.., bad snow  :-)


Nov 02, 2014 09:27 PM