Most people say cold calling is dead, but if you could double your results, would you? At my home, I receive 2-3 postcards a week from realtors asking for a listing. I wonder if they have read the 2014 National Association of Realtors Homebuyer and Seller Generational Trends when creating their marketing plan. According to the report only 2% of the sellers found a realestate agent through direct mail.
See exhibit 7-1 on page 101 from the 2014 National Association of Realtors Homebuyer and Seller Generational Trends below:
According to NAR's statistics, 4% of sellers found their listing agent through direct contact. So you could double your results by personally contacting your prospects via phone or email. Most people dread cold calls- giving or receiving. There is much debate on cold calling in the realestate community, such that it is annoying, time consuming, and riddled with goverment regualtions. Before you decide to pick up the phone, review your marketing plan and national/ local laws.
If you are a realtor in the North DFW area and would like to brain storm on ways to find more business together contact me (Jimmy Smith NMLS#1089067) at (214) 872-9091 or click on this hyperlink to message me.
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