Want to do Rental Leasing....UN-learn What You Know about Writing Ads!

By
Property Manager with Gibson Management Group, Ltd.

I have local property management friends who are taking on UNsold listing for property management as the homeowners leave the area.

 

They think nothing of taking the MLS property description and using it in their web advertising for the property FOR RENT.

 

In my experience, I have never had a rental prospect ask if the home had trey ceilings, chair railings, 9' ceilings OR crown molding...yet, I keep seeing this irrelevant information in rental property ads on Craigslist and other rental web sites.

Rental prospects DO WANT TO KNOW if the property has a GARAGE, a FENCED YARD and what appliances come with the home.

 

Since most rental prospects time to select a rental home is short and finite, wasting limited ad space giving USELESS information is counter productive to getting the home rented.

 

Forget the MLS SALES listing description and view the property as a rental prospect would view it and then write the RIGHT ad for a rental prospect.

Posted by

Wallace S. Gibson is a Certified Property Manager with over 50 years of property management experience and expertise.  She maintains a specialized property management business in Central Virginia serving Albemarle, Greene, Fluvanna and Louisa counties  

LandlordWhisperer

View our available Charlottesville, Albemarle and Lake Monticello rental homes online with photos and floor plans

"...to be a Virginian, either by Birth, Marriage, Adoption, or even on one's Mother's side, is an Introduction to any State in the Union, a Passport to any Foreign Country, and a Benediction from the Almighty God...." Anonymous

 

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Ambassador
4,309,862
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Wallace, that makes all the difference - look at the way the potential tenants will want it! I need to change my style!

Jul 04, 2014 12:38 AM #1
Rainmaker
562,312
Women of Westchester Working Together
Women of Westchester Working Together - West Harrison, NY
Women helping Women get ahead

Good point, Wallace.  Also, I think flooring surface is important, too.  I've seen many renters where they can only move in if there is hard surface (hardwood or laminate) due to allergies/asthma.  And, of course there are others that prefer carpet - at least for bedrooms...especially here where it gets colder in the winter.

Jul 04, 2014 01:09 AM #2
Ambassador
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Robert Vegas Bob Swetz
Las Vegas, NV

Hello Wallace ... great post with some great information, thanks and "Happy 4th of July"

VB 

Jul 04, 2014 03:03 AM #3
Rainer
1,756,848
Conrad Allen
Re/Max Professional Associates - Webster, MA
Webster, Ma, Realtor

Hi Wallace.  They sound like lazy, uniformed agents to me.

Jul 04, 2014 08:22 PM #4
Rainmaker
3,843,911
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Wallace, positioning a home for rent or for sale are juxaposed! Enjoy your day!

Jul 04, 2014 08:39 PM #5
Rainmaker
6,153,247
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

This is good advice for agents that handle rentals.

Have a wonderful weekend!

Jul 04, 2014 11:38 PM #6
Ambassador
3,493,594
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

Wallace, now that you mention it, I am seeing more and more ads that look like for sale ads rather than for rent ads. I had never given it much thought..

Jul 06, 2014 01:43 AM #7
Rainmaker
1,275,444
Wallace S. Gibson, CPM
Gibson Management Group, Ltd. - Charlottesville, VA
LandlordWhisperer

...it also tells rental prospects that the house has been for sale and may go back on the market...not a good tell for renters

Jul 06, 2014 03:55 AM #8
Rainmaker
6,153,247
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Have a most productive week. Post some of your flower pictures in your blogs.

Jul 06, 2014 08:22 PM #9
Ambassador
1,655,000
Jennifer Fivelsdal
JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571 - Rhinebeck, NY
Mid Hudson Valley real estate connection

Wallace you are so right that's too much information for someone looking to rent.  Maybe your next post should point out what's relevant and how to write the AD.

Jul 07, 2014 02:06 PM #10
Rainmaker
3,495,702
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo and Home Specialists

Yes, rentals are a different niche. A garage though maybe helpful to list, but many times potential renters only ask if there is any parking space available...

Jul 07, 2014 08:55 PM #11
Rainmaker
1,275,444
Wallace S. Gibson, CPM
Gibson Management Group, Ltd. - Charlottesville, VA
LandlordWhisperer

I feature GARAGES, FENCED YARDS, provided APPLIANCES and WHEN THE PROPERTY WILL BE AVAILABLE.....this last one is what most real estate agents forget!

Jul 07, 2014 09:23 PM #12
Rainmaker
1,027,260
Susan Haughton
Long and Foster REALTORS (703) 470-4545 - Alexandria, VA
Susan & Mindy Team...Honesty. Integrity. Results.

Excellent advice.  Rental clients have different concerns - and the MLS description should addressthose appropriately.

Jul 13, 2014 12:20 AM #13
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