What do you do about GHOSTS in the neighborhood?
A colleague and I recently listed a home in the Hellyer Park area of San Jose, California. Since the home was tenant occupied and difficult to show, we decided to bring it to market with a price under the current comps and see how we would fair. The week after our first open house we were in contract .. then 3 days into the inspection period we were out of contract! The buyers' agent told us ... "my buyers found a haunted house in the neighborhood and they are freaked - so we're canceling!"
Disappointed but undaunted, we put the home back on the market, held another open house and produced another excited buyer and were back in contract. Following up on why the earnest money deposit had not been received in escrow, the new buyers' agent says "They're canceling ... there's a haunted house a few blocks away and it has them scared!"
OK, so after two odd strikes we decided to dig deeper and see what was going on. We found the "house" at issue now known as "The Hellyer Hell House." A YouTube video pushed forth all the gory details, in living color! Phones calls to the Sheriff's Department and the San Jose City Police produced no records of the dramatized events ... just local urban legend!
We decided to add a light-hearted reference to our marketing comments on the MLS and try and move on in our sales efforts. HOWEVER, haunted houses and haunted neighborhoods are not common events here on the West Coast. So I decided to ask the Active Rain community ... which may have more paranormal experience .... do you have a suggestion on how to address and market a similar circumstance?
The Nines Team at Keller Williams
3133 W March Lane - Suite 1060
Stockton, Ca 95219