Do you think the Real Estate industry has changed: Do you have a plan of action? What is your long term strategy?
Changes in Real Estate
I have been in the industry for approximately ten years. Has it changed? At times for the better, and some instances for the worse.
When I first started it was a heated market. If you sat floor duty or open houses, you were exposed to many opportunities. Your Broker had the option of whom he or she gave the leads to. The print advertising was King.
Then the Google factor came into play and the recession. The management had a person enter our office to represent website and what he could do for you. We only had two people who started using a website. We had one previously, but very elemental. I am from Silicon Valley, and remember the .com days and start-ups.
Google ranking is prime Real Estate and getting there is a constant effort. Everyone has his or her interpretation of how to get there for the price.
Plan of action
I have made mistakes and great strides in this endeavor. The Social Media platform is now paramount in your rankings. The most important is the commitment of your time. That my friend is what is most valuable, time.
You must use your time wisely, and watch your bottom line.
I have a certain amount of time I allocate to blogging, and where. I check my Google Analytics daily to see who, and where they are that are reading my blogs. If a blog is not perused, find a subject that is, and find out everything you can about it.
Open houses appear to work in the real estate arena that I sell in, the active adult golf communities in Arizona.
I email our previous clients about market conditions or upcoming events that they might be interested in knowing about.
Continue to attend classes. Yes, there will always be a "know it all" in the room, but you will also be exposed to other great agents to network.
I personally realize the core; Real Estate is a people business. When you meet your clients listen to what, they are telling you. Try to see the perception, and be honest with them.
Be prudent with their funds, let them know what it will cost them after all their expenses.
Know your contract, and be able to clarify all aspects. I work for a fantastic Broker that is accessible at all times.
Your next client could be coming to you because his or hers previous Agent did not provide the above. We all have opinion that need to be shared and "Active Rain" is a tremendous place!