Right Choice Realty
13121 University Drive
Fort Myers, Fl 33907
Native Ad Placement can make ALL the difference.
With so many new terms and latest greatest marketing ploys it gets hard to know where to spend your advertising dollars. Understandably, most Realtors will spend little or NO MONEY promoting themselves or the service they offer in an environment filled with self doubt and confidence problems.
It's one the biggest issues in real estate as I see it. The Realtors that need to advertise won't because they have a short budget and even shorter range of confidence in terms where to spend it. One thing I have learned is that ALL advertising is NOT created equal. I've spent thousands of dollars testing strategies on Facebook, Twitter, ActiveRain, LinkedIn, and Youtube.
There are few things that have worked as well for me as native ad placement(s). As an example, I promoted a Youtube video of my brand illustrated by a girl walking on Fort Myers Beach while the surf rolled up to her feet. This video was made "native" by inserting it into a BLOG site especially geared towards "Florida Travel" thereby making my video content "native" in appearance and the subject material RELEVANT to that specific Blog content. A Dream come true.
My website bounce rate went from 60% to 35% within a week as content relevance kept the right folks on my site longer, thereby, enhancing interactions between the site and the potential clients. The future of real estate advertising may very well lie in the blogosphere and there are a few companies that specialize in creating relevant content for you to curate and embed with your own "NATIVE" message or ad video.
Try it you'll LOVE it.
Best of Luck,
Jack Solloway, Marketing Director
Right Choice Realty,Fort Myers homes,Cape Coral homes,Lee County Homes,Lee County Realtors,Lee County Real Estate Brokerages