I just finished reading http://activerain.com/blogsview/4433613/how-do-you-find-the-right-agent-on-active-rain-for-a-referral- and normally I would totally agree that without some form of blogging, an agent needs to identify themselves, their personality, their niche.
However, I was looking for a home for myself and needed a Realtor to look for me since it was out of state. I have quite a list of referral Realtors throughout the country, many from Active Rain, and Active Rain is usually my first choice when I need a referral.
I read through a few and sent a message to one that sounded pretty good. No response. I then went to all my FB groups and could not find anyone in this area. My next choice was Linkedin. Again I sent out a few emails and received no response!
Finally, I found one on Zillow!!! I rechecked and saw that she had profiles on both AR and Linkedin, so I contacted her. Although her profile on AR was rather vague, she had quite a few recommendations on Zillow.
The point to all this is, not only do you as a Realtor need to have your name everywhere, you also need to answer your phone or email!!
And to give credit to one great, over the top Realtor, here is her profile on AR