Social Media Tip - Link Sharing & Content Marketing Advice

By
Real Estate Agent with Resident Realty FA.100079118

This is my advice for everybody who shares articles on Social Media, specifically Twitter.

I see a lot of real estate agents posting links to articles all day every day. I'm guessing it is in an attempt to be seen as an authority.

I think when all of us started out in social media we were told it is a great way to become just that... an authority. You find useful and valuable information and share it with your followers, thus making you the obvious authority on anything real estate, market or area related.

So real estate agents go to realtor.com, inman or any other countless source of information and hit the share button of throw it their buffer account to share. Now their followers are seeing them share this great information....

The problem I have with this method is that we are sending people to other places to get the news and industry updates.

Does that really make you an authority?

I don't really think so.

What I tell all my clients is that if you are going to share something, make it yours. If you want to share the latest national real estate news then great, do it. Just put it into your own words on your own website. Write out your own thoughts on the topic, you can even quote and share the original article in your post.

Remember the progression of website activity... Traffic then Conversion then Client. You have to have traffic to your website in order to convert them into clients. If people are being sent to someone elses website for the information you can't convert them into clients from that other person's website.

Send them to your site and you have a chance to convert them.

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Re-Blogged 1 time:

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Tags:
marketing
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link
facebook
social media
twitter

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Rainmaker
2,500,704
Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
800-309-3414 - Pensacola, Pace or Gulf Breeze, Fl.

umm never really thought of it like that thanks and best of luck

Jul 09, 2014 12:35 PM #1
Rainmaker
562,113
Women of Westchester Working Together
Women of Westchester Working Together - West Harrison, NY
Women helping Women get ahead

I so agree w/ you.  Back in 2009, when I started using SM, I shared other people's stuff. That all changed in 2010 when I had my own blog.  Now, I primarily show my stuff (and sprinkle in some fun stuff.) - Debbie

Jul 09, 2014 10:01 PM #2
Ambassador
1,527,551
John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

I always try to use back links to my own past blogs in my new blog.  I was told a couple years back this is a plus but no I don't use other source blogs.

Jul 09, 2014 10:33 PM #3
Ambassador
1,527,551
John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

Oh yes Kevin one more thing.  I will now be following your posts and hope you return the favor.  I look forward to keeping up with you in the Rain.

Jul 09, 2014 10:34 PM #4
Rainer
100,848
Kevin Ray
Resident Realty - Aurora, CO
REALTOR & U.K. Real Estate Consultant

Debbie ~ Thanks for commenting

Jul 10, 2014 01:57 AM #5
Rainer
100,848
Kevin Ray
Resident Realty - Aurora, CO
REALTOR & U.K. Real Estate Consultant

John ~ Will definitely return the follow, thanks!

Jul 10, 2014 01:58 AM #6
Rainer
100,848
Kevin Ray
Resident Realty - Aurora, CO
REALTOR & U.K. Real Estate Consultant

Charles ~ Thanks for reading and commenting!

Jul 10, 2014 01:58 AM #7
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Rainer
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Kevin Ray

REALTOR & U.K. Real Estate Consultant
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