This is my advice for everybody who shares articles on Social Media, specifically Twitter.
I see a lot of real estate agents posting links to articles all day every day. I'm guessing it is in an attempt to be seen as an authority.
I think when all of us started out in social media we were told it is a great way to become just that... an authority. You find useful and valuable information and share it with your followers, thus making you the obvious authority on anything real estate, market or area related.
So real estate agents go to realtor.com, inman or any other countless source of information and hit the share button of throw it their buffer account to share. Now their followers are seeing them share this great information....
The problem I have with this method is that we are sending people to other places to get the news and industry updates.
Does that really make you an authority?
I don't really think so.
What I tell all my clients is that if you are going to share something, make it yours. If you want to share the latest national real estate news then great, do it. Just put it into your own words on your own website. Write out your own thoughts on the topic, you can even quote and share the original article in your post.
Remember the progression of website activity... Traffic then Conversion then Client. You have to have traffic to your website in order to convert them into clients. If people are being sent to someone elses website for the information you can't convert them into clients from that other person's website.
Send them to your site and you have a chance to convert them.