Does anyone out there remember dialing for dollars -- ordering a few pizzas and a couple liters of soda and a group of you making cold calls till you got an appointment? The fun was in the camaraderie and competition. Sometimes it was for nothing more than bragging rights, but nearly always, it led to a payday. Occasionally, the broker would organize a listing contest with a worthwhile prize to the winner. But we were always ALL winners because we all had a bunch of new listings by the end of the contest.
The other day, I suggested a listing contest and all I got were groans of disapproval. "Just what I need," one voice chirped, "another listing that doesn't sell." The remaining groans grumbled similar complaints.
"Hmmm," I thought, "how could a listing contest be structured to reward the SALE, not just getting a listing?" Maybe we could score one point for the listing but 5 points if it sells in 30 days? That would encourage agents to get it priced right the first time around. Or, one point for a listing but another point for every pre-authorized price reduction ($2,000 minimum reduction) signed at the time of the listing? Or, maybe a coupon for one of those $5 pizzas for every price reduction ($2,000 minimum) during the listing period.
I tossed a few of these ideas around to some of the old dogs in my office and we came up with a few more ideas. I'm sure you can come up with plenty, too, and I'd love to hear them.
The point is this: Just because we're in a sluggish market doesn't mean NOBODY is going to sell their home this year. It's our job to keep slugging away, go get the listings and get them priced & marketed to sell ... fast.