I met a woman at an open house a few weeks ago and her comment gave me reason to evaluate the marketing of me!
She said she didn't know I listed condos or she would have called me to list hers. She went on to add she thought I only sold in an upscale area and would not have the time to sell her little starter condo. This conversation took place at a charming little bungalow in a trendy but not upscale area.
Oops. I had to wonder--is my brand burning me? Am I limiting my appeal by advertising my expertise in equestrian estates and luxury coastal homes? I'll admit those are wonderful to specialize in, but not to the exclusion of all other real estate.
At least in one buyer's mind I don't sell condos, but I do. In one buyer's mind I don't sell starter homes, but I do. The take away lesson I've learned is not to be too narrow in defining your niche. An incorrect branding can be a painful experience.
South Bay Los Angeles cities I sell real estate and homes in: Palos Verdes Estates, Rolling Hills, Rolling Hills Estates, Rancho Palos Verdes, San Pedro, Long Beach, Torrance, Lomita, Redondo Beach, Hermosa Beach and Manhattan Beach.