Awhile back, I scheduled a relaxing three day cruise. I left 24 hours in advance for the trip so I could spend the night at a hotel and avoid a tiring long drive to the docks. As I leisurely drove across the desert, I received a phone call from the couple my husband and I were meeting asking me where we were. Much to my surprise, we were late! The ship was leaving that day, not the next!
Well, so much for leisurely drives and hotel stays. My husband pushed on the gas and turned our car into a jet plane (all within legal speed limits of course).
So what has this got to do with you and your business? If you are not answering your email
s promptly, you may miss the boat.
Since you are using the internet to promote your business, I am going to assume you know that over 80% of Internet buyers begin their home buying search on the internet. Did you also know that most of these buyers also chose their agent via the internet? A recent survey reports that 92% of Internet buyers found their agent through a website and 63% by using a search engine. 0% found their agent via traditional marketing such as yard signs or mailers.
A deciding factor for many when choosing their agent was how that agent responded to their emails. Promptness and relevant content are a must if you are not going to miss the boat. The time gap between when an Internet buyer begins their search and the time they are ready to buy is longer; but once they make the decision to buy, the time gap between actively viewing homes on the market and writing a contract is shorter.
Internet presence, Contact Management, Emails - a must for today's real estate professional and just a click away is a virtual assistant waiting to help you with all of them.
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