Our Real Estate Virtual Assistant team has long been proponents of the importance of search-engine optimization and ensuring the content on your website is written for Google, Yahoo!, Bing and others. However, there are many terms and phrases that can oftentimes lead to confusion - Especially for a professional that isn't too familiar with the different aspects of SEO! Here is a quick and simple glossary of important SEO terms that you may have heard, or you may want to brush up on:
-AdWords: Google's Pay-Per-Click advertising program, these are typically the ads that you see on the side of the search results page.
-Analytics: These programs, Google Analytics is probably the most well-known one, gather and analyze data regarding website usage. This tells you what phrases and terms to include in your content and what millions of users are searching for every second.
-Back-linking: The act of inserting a link onto your website from another related site (such as your social media, your blog, etc).
-Click-Through Rate: The percentage of viewers who are clicking on a specific link (on your website, in an e-mail blast, in a blog, etc) out of the total number of viewers who saw the link.
-Content: The actual copy on each webpage, social media account and/or within each blog entry.
-Conversion Rate: The percentage of site visitors who interacted with you (either by contacting you via the contact form, subscribing to updates, etc) after coming to your website.
-Domain: The main web address (i.e. www.sampleaddress.com) of your site.
-Google Juice: Basically, Google's "authority" that adds credibility to your website and blog and, in turn, increases your search engine rankings.
-Keyword: The words or phrase that someone enters into the search engine's search box.
-Unique Visitor: The number of individual users who have accessed your website in any given time period.
As you can see, there are many unique terms and phrases for search-engine optimization. Our Real Estate Virtual Assistant team is expertly equipped to help you handle any and all website questions that you may have. Contact us today and see what we can do for you!