Hard to Photograph Listings

By
Real Estate Agent CO: II100035296

I think one of my favorite things about getting a new listing is taking the pictures of the property. 

I enjoy REALLY looking at a home or a piece of land, trying to figure out would be the best shots.  With digital cameras and a large memory card, I can take more pictures than I will ever need.   Afterwards, I  sort through the pictures, deciding which ones "best" highlight the property.  For me, the ultimate compliment is when my pictures remind my clients of why they love their home or land. 

I'll admit, some places are harder to photograph than others.  For me,  lots and small tracts of acreage tends to present some of the biggest challenges.  Looking at the MLS and Realtor.com, it appears many agents don't even attempt to photograph these types of listings.  Many agents will have just one shot - the view from the road.  Often times, it is just a bunch of trees or a wide open spaces.  

 

With hard to photograph listings, I try to look a little closer.  I try to put myself in the buyers shoes.  If I was buying the property myself, what about it would appeal the most to me?   One of my more challenging listings to photograph was a  4 acre corner lot in Texas that was  mostly wooded.    When I was taking pictures, I didn't want it to be just another lot listing.  I wanted to show that it is a special place.  

 

Even if the amount of acreage is too large or too small, I'd still like to show what property in this area offers.  Maybe someone might that the area would be a great place to raise a family or to retire at.  

 

I'll share some of the pictures I took.  The first two pictures are a little more on the "boring" side but they will give you a good idea of what I was trying to work with:  A tract of land on a nice, quiet country road. 

322 Doe Run, Caldwell 

 

Here is a view of the property from the road, which I have taken at an angle.  It allows the view to see more of the property from this angle. 

I think the trees look nicer from this angle. 

 

 

 

Below is another view from the other road. 

 

322 Doe Run, Caldwell, TX

 

     

Both of these pictures serve a purpose of giving a realistic, street view of the property.  However, when a buyer or even an agent is flipping through numerous listings, I'm not sure that they alone will sell the property alone.  (Actually, this is not a bad looking country road.)   

 

 

 

 

As the listing agent, I want to try to get the potential buyer involved with the property somehow. 

So, I got out and start walking the property, taking pictures of what ever catches my fancy.  

I took 25 pictures of this 4 acre lot. 

A clearing at 322 Doe Run

 

This one ended up being my favorite and I used it as the primary picture. 

Personally, I've always been drawn to meadows and cleared spaces (clearings).  My eye tends to follow the trail into the distance.  It makes me want to find out what is at the end of the path.  What do you think? 

Given that I'm a horse person, I find myself wondering - is there enough room to ride horses?  Obviously, not all buyers are horse people, so I try put myself in their shoes.

 

Could this be a nice homesite?  I want potential buyers to ask questions.  I want them to want to make the drive to see the property.   

Although this picture is nice, what else would a buyer possibly find captivating about this property?

Trees

 

 

 

 

Well, there are lots of trees. 

Beauty abounds in nature. 

Some people might find this picture relaxing.  Some might find it interesting. 

Some might say, "Well, it wouldn't be too hard hard to clear that yaupon (the brush) out with a dozer." That could be a nice shade tree. 

 

 

 

 

 

Wildflower                                                                                                                   

Wildflowers

 Although it was not spring when these pictures were taken, there were still wild flowers to be found. 

I could see a family buying this place and going out there on the weekends.  If they had children, I know that the children would enjoy picking flowers.   

 

 

 

 

  Lake at Beaver Creek                                                                               Since this property is part of a subdivision, I decided to take a picture of one of the lakes that all of the residents are allowed to use. 

Not only do the residents have access to their own retreats (property), they can go fishing whenever they want. 

On my actual listing, I placed this picture last.  I also made sure to clearly indicate the use of this lake is a  benefit of buying within the subdivision.  I do not want to confuse anyone and make them think that this is on the property or is a view from the property.   

 

 

Well, hopefully, this will give you some ideas about what kind of pictures that you can take for land/lost listings.  You may have to go out more than once to take pictures, but to me... that is part of being a listing agent.  If you don't like to take pictures, find somone who does. 

 

Bottom line:  Always put yourself in the buyers shoes. What would they want to see? 

Good luck.   

 

Note:  This post was pulled from my archives and updated.  The  photographs were taken in Texas.  The lot in the photographs sold very quickly.  If you have property that you would like to sell, please email or call and I'll help you out however I can. 

 

 

Sincerely,


Sondra Meyer, CPA
Colorado Horse Property Specialist

Real Estate Photographer

Home Stager 
 
Colorado.  See It.  Experience It.  Live It

Comments (13)

Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

Sondra, you are so smart to do that. The buyers want to see the unusual too and you ae thinking it through.

Jul 16, 2014 10:51 PM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

It is difficult to photographs building sites or acreage unless you have some outstanding features. Those wildflower photos may be very appealing to prospective purchasers.

Jul 16, 2014 11:00 PM
Sharon & Bruce Walter
Keller Williams Realty Lafayette, IN - Lafayette, IN
West Lafayette homes for sale

Sondra, this a great post to make us pause and think about what a buyer would be interested in seeing on the property and how best to present it in the limited number of photos we use in a post or website!  Very well done and you have given us some great ideas for the land we have listed!

Jul 16, 2014 11:11 PM
John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

Hi Sondra.  We too are always looking for the best shot in our marketing including YouTubes.  After all a picture is worth a thousand words.

Jul 16, 2014 11:47 PM
Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth

I remember some other Texas REALTORS Sondra taking land or lot photos that were not near as interesting as yours. I liked the idea of thinking from the buyer's shoes. Mixing some road or a path through the woods or some water (shared or on the property) or wildflowers makes the photos much more interesting than just dense trees. Sifting through those 25 you took I am sure you whittled it down to the best with the buyer in mind. A very informative subject in an area too often many taking the photographs don't think about.

Jul 17, 2014 12:29 AM
Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Sondra - Great advice and good examples - even a small stand of aspen has a story to tell if you go looking for it.

Jul 17, 2014 01:12 AM
Rob Marken
Bend River Realty - Bend, OR
25+ years experience in Bend

Great ideas! My marketing manager Michelle uses similar techniques when taking photos of "boring" properties. It is amazing to see what she comes up with. Thanks for sharing. 

Jul 17, 2014 01:44 AM
Jerry Newman
Brown Realty, 210-789-4216,www.JeremiahNewman.com - San Antonio, TX
Texas REALTOR, San Antonio Military Relocation

Hi Sondra. Shooting photos to attract buyers is very important. You have some great ideas about making the properties more interesting to all the buyers.

Have a Great Weekend!

Jul 26, 2014 12:10 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Hi sondra, I like your tips on shooting the outdoor photos, something that I do a lot of.

Those trail shots are always nice, leaving you wondering what adventures are further down the trail and of course the watery vistas are always winners.

Jul 31, 2014 03:00 AM
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-755-2905

Sondra, we share that common bond of photography, so I'm already right beside you on all of this. It's VERY difficult to make vacant land interesting, especially when it is simply trees, trees, and more trees! No way to show dimension. I actually LOVE that first photo. It gives a feeling of expansiveness. 
"Come walk with me, it's saying."

I, too take copious amounts of photos, also because of my old modeling when the photographer would say, "okay, this is the insurance shot". In other words, he had a fall-back just in case the first one didn't take. 

It is nice, too, because if an inquirer wants more photos than the ones in the MLS system, you have more to share!

 

Sep 02, 2014 01:06 PM
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Flower Mound, TX
Selling Homes Changing Lives

Sondra,

Every picture should serve a purpose. As a true professional you understand what a buyer is looking for and these samples of your photography for these challenging listings is important to know. You are so wise and greatly appreciated.

Sep 28, 2014 12:52 AM
Rebecca Gaujot, Realtor®
Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Good tips Sondra, I will be getting a listing of a small house soon and it is near a small creek...should be able to get some great photos.

Sep 30, 2014 06:20 AM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Selling the lifestyle is much easier if we can capture the soul of a property. In my opinion, that's what you're describing. Love to find those details that create a sense of something rather than the same ole same ole. 

Oct 18, 2014 01:13 AM

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