Who's Responsible for the Listing Photos?

By
Home Stager with Owner, The Refreshed Home White Plains NY
https://activerain.com/droplet/4kWj

"Who's responsible for the listing photos?" Usually asked regarding the cost, scheduling or physical taking of photos, but rarely asked, and IMO insufficiently addressed regarding quality.ae-im-21

Each of us is responsible for our own success. It's always dandy if you can turn it over to the pros, but that's not doable for many.

This isn't a call to invest in costly equipment, of the moment technology or other extended services, but preparing and marketing a house for sale is serious business. Whatever you can do, you need to do, in the best way possible, from Day One; ALL interested parties to get their Big Boy/Girl pants on, focus on what they can do, and do it.

In every MLS examples abound where no one took a few extra moments to care. Things that cost nothing to remedy yet carry a huge price tag: unmade beds, uneven towels, raised toilet seats, dishes in the sink, burned out lights, the list goes on.

Agents are responsible to address it at the first seller meeting. Honestly, and directly. Not doing so is a grave error of omission that will haunt you: an underwhelming listing at best; wasted resources, and sellers who'll use your reticence against you to excuse their own culpability are certainties.

Don't know what to say, how to do it? No one is born knowing these things....but get over it, and find someone who does: Shadow a colleague and develop your own style. OR suggest your sellers speak with a Stager! Having "these talks" with sellers is part of what what we do . (BTW, TRH also coaches and mentors agents who want to develop their own style, comfortably!)

Meryl_as_Julia_choppingBrokers are responsible for establishing, and maintaining standards within their brokerage. YES I know your time is diced more finely than Meryl Streep's onions, and YES I know everyone has their hands in your pockets and YES I know how hard this business is...but sorry, you're blowing it at the finish line.

Listing photos drive traffic and inspire showings, DO NOT try to convince me your agents' thumb in the picture is an OK photo. Make the time to lead by example, and insist your agents follow.

Make sure your photos are the best they can be. Choose to either approve photos before they go up, train-or hire someone!-to work with your agents, developing their eye for detail, composition and even technical prowess with their smart phone. That whole teach a man to fish thing really works!

Sellers are responsible. As a Stager I drive this point home in every consult I make, and every CE class and workshop I lead. Use common sense, and be open to suggestions from people who know what they're doing, who have no vested interest other than your success.

This is not a cerebral process, asking you to contemplate if you'd buy your house is not helpful. Look at some listings online, and take some of your own pictures. Are you stunned to see how much "crap" other people have in their photos? OH, WAIT>that's YOUR Living Room...?!

Staging a house is a business decision. Whatever you can do, ALWAYS do the very best you can, from Day One. So who's responsible for the listing photos? If you've read this far, really, you already know.

Marie Graham is an Interior Decorator, an Accredited Home Stager, and owner of The Refreshed Home. She puts her Big Girl pants on every day, helping people do what they can to better their space and circumstances. Contact her directly 914.607.2895 marie@therefreshedhome.com

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Our spaces affect us profoundly...and so many other parts in our life fall into place when our spaces and possessions serve us in the best way they can. But getting there is much more than a pursuit of pleasing aesthetics.

 

Decorating and Staging are different, but much of the skill sets overlap, and each creates unique solutions that considers the needs, goals, resources, expectations, hopes and dreams of each client.

Bettering Westchester, Putnam and lower Fairfield counties since 1981, The Refreshed Home works collaboratively, and brings a thoughtful approach to the creative process. Proud to make a difference, as well as make a living. Offering specialty services such as remote and buyer consults, listing photo/video styling, guided and accompanied shopping, and accessory rental. We get in, get out, and you get on with your life.  Talk to me TODAY about how we can better your space!

  

                    

 

Marie Graham ASP, IAHSP, IDS Your Stager With A Mission!

QUESTIONS? Don't hesitate!! 914.607.2895 

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Sharon Tara 07/22/2014 04:20 AM
Topic:
ActiveRain Community
Groups:
Stage It Forward...
"Whacked"!!!
The Vent
AHA!---A Forum of Landmark Proportions---your Group
Westchester County
Tags:
listing photos
responsibility
meryl streep
westchester county stager
trh

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Rainmaker
1,240,346
Wallace S. Gibson, CPM
Gibson Management Group, Ltd. - Charlottesville, VA
LandlordWhisperer

I must have gotten some of the photography genes from my uncle as I enjoy taking my own property photos and doing my own property floor plans when they are not available online.  Since I want the rental home to be featured VACANT, I'm the most likely one to be able to do it.

Jul 21, 2014 09:14 PM #1
Rainmaker
790,741
Carol Zingone
Berkshire Hathaway Home Services Florida Network Realty - Jacksonville Beach, FL
Global Realtor in Jax Beach, FL - ABR, CRS, CIPS

I hire a professional for my pictures. I like taking pictures, but don't have the higher end equipment, and talent they have. 

Jul 21, 2014 09:19 PM #2
Rainmaker
2,346,102
Roger D. Mucci
Shaken...with a Twist 216.633.2092 - Euclid, OH
Lets shake things up at your home today!

If someone doesn't slap a gold star on this soon, there is something wrong with the AR Gods.....funny, but extremely well written post on a very important subject.....well done Marie.

It gets my gold star.

Jul 21, 2014 09:58 PM #3
Rainmaker
2,126,629
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

I agree with Roger...why hasn't this been Featured already??

Jul 22, 2014 04:10 AM #4
Rainer
301,346
Marie Graham
Owner, The Refreshed Home White Plains NY - White Plains, NY
Westchester County Interior Decorator, Home Stager

Wallace-**IF** someone can do these well, that is awesome, money that stays in their pocket. If they can't, or don't care, and just slap any old photos out there, huge loss.

Carol-I'm with you and leave it to the pros. I know how to make it look good, but don't have the equipment or understanding of the technology.

ROGER, SHARON! So kind, thank you!!

Jul 22, 2014 05:59 AM #5
Rainmaker
2,346,102
Roger D. Mucci
Shaken...with a Twist 216.633.2092 - Euclid, OH
Lets shake things up at your home today!

Can't believe no one paid attention to this and Featured it Marie....everyone should be reading this.....everyone.

Jul 22, 2014 10:04 AM #6
Rainmaker
342,685
Julia Maher
Nestings: Connecticut Home Staging and Model Homes - Fairfield, CT
Connecticut Home Stager

What I don't get is some agents just don't take the time to at least put down the toilet seat - or clear a table of junk, turn on the lights, etc., prior to taking the photos.  They have a lot invested in selling a listing!  How long can that take?  Why aren't brokers overseeing this kind of thing?  In my opinion, this makes the agent look terrible!  Who would want to list with someone that does NOT present their "wares" in a positive manner?

Jul 22, 2014 11:39 PM #7
Rainmaker
3,857,189
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

I have suggested and can't understand why this one is not featured! I came by from Sharon's re-blog. Photos can make or break a presentation os a listing.....remember the buyer wants to show off their new home! Fliers, MLS pictures,d tours etc. are what they send to friends and families!!

Jul 23, 2014 10:17 PM #8
Rainer
301,346
Marie Graham
Owner, The Refreshed Home White Plains NY - White Plains, NY
Westchester County Interior Decorator, Home Stager

Julia-we are singing the same song! When I hear an agent/broker disparage 'the high cost of staging' and yet see they've left lights off, junk on the table, etc in their photos I just shake my head.

Dorie-thank you!! Not just for the suggest, but I have never connected the dots farther than the pictures working to get the house sold, BRILLIANT to take it farther and say these are used to show off to their friends/family, further marketing said agent and brokerage. I think the time has come to pass Roger's Gold Star to YOU!!

Sharon-thanks for the re-blog!!

Jul 23, 2014 11:14 PM #9
Rainmaker
1,325,251
Nick T Pappas
Assoc. Broker/Broker ABR, CRS, SFR, e-Pro, @Homes Realty Group, @HomesBirmingham & Providence Property Mgmnt, LLC Hun... - Huntsville, AL
Madison & Huntsville Alabama Real Estate Resource

Marie, our broker has established fairly well defined standards when it comes to listing photos.  I have invested quite a lot in photo equipment, but we have since hired an in house photographer for more consistent photos.

Aug 08, 2014 08:51 AM #10
Rainmaker
160,406
Ana Hitzel
AccentPositives Home Staging - Corona, CA
Professional Home Stager Inland Empire

Amen!

 

Aug 21, 2014 02:31 AM #11
Rainer
301,346
Marie Graham
Owner, The Refreshed Home White Plains NY - White Plains, NY
Westchester County Interior Decorator, Home Stager

NICK! That's the way to do it!

Thanks Ana! Maybe if enough of us keep saying it....!!

Aug 21, 2014 02:13 PM #12
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Rainer
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Marie Graham

Westchester County Interior Decorator, Home Stager
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