How many homes is too many for a "hyper local" agent?

Real Estate Technology with Jibebuy

For a marketing campaign I'm working on, I setup a "hyper-local" web site, that is all about a very small, unincorporated town near me, Kensington, CA. As part of becoming the local Kensington real estate expert, every day, I wake up and review all the various "for sale" and "for rent" properties in (or very near) Kensington. You can see the results of this work at:

Also, I'm using a WordPress extension to pull the listing data into my hyper-local web site:

OK, so at this point, I really do feel like the jedi of Kensington residential real estate. And, with the automation I have so far, it takes only about 10 minutes a day. However, I wonder how this would scale for larger communities. FYI, Kensington, CA supposedly has 2199 households and, I know from doing this daily, typically has 7-10 active listings (not including fake "pre-foreclosure" listings we all know and love!). I'm worried if I were to try something bigger, say all of Berkeley, CA, keeping track of all the listings every day would take too much time.

There are 3 ways I imagine scaling this:

  1. Spend more time
  2. More automation
  3. Hire interns

I feel like I have to be careful about #2 and #3 as I don't want to pollute my lists with fake listings.


Comments (2)

Pamela Seley
West Coast Realty Division - Murrieta, CA
Residential Real Estate Agent serving SW RivCo CA

A very good point: how many homes is too many for hyper-local? Smaller number is probably better, but I have a habit of extending the area and putting in more listings. 

Jul 26, 2014 03:27 AM
Troy Erickson AZ Realtor (602) 295-6807
HomeSmart - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

I would think this would be a great way to become the local expert. Automating all the new listing data would be critical. You would also probably not be able to review every "for sale" and "for rent" property when covering a larger area.

Sep 10, 2014 08:40 AM