For a marketing campaign I'm working on, I setup a "hyper-local" web site, www.kensingtondigs.com that is all about a very small, unincorporated town near me, Kensington, CA. As part of becoming the local Kensington real estate expert, every day, I wake up and review all the various "for sale" and "for rent" properties in (or very near) Kensington. You can see the results of this work at:
Also, I'm using a WordPress extension to pull the listing data into my hyper-local web site:
OK, so at this point, I really do feel like the jedi of Kensington residential real estate. And, with the automation I have so far, it takes only about 10 minutes a day. However, I wonder how this would scale for larger communities. FYI, Kensington, CA supposedly has 2199 households and, I know from doing this daily, typically has 7-10 active listings (not including fake "pre-foreclosure" listings we all know and love!). I'm worried if I were to try something bigger, say all of Berkeley, CA, keeping track of all the listings every day would take too much time.
There are 3 ways I imagine scaling this:
- Spend more time
- More automation
- Hire interns
I feel like I have to be careful about #2 and #3 as I don't want to pollute my lists with fake listings.