What REALTOR.com Should Be! Part 3
In Part 1 I went over what we should be trying to achieve with REALTOR.com and in Part 2 I covered why a National MLS, how it should look, and the tools it would offer. In the 3rd part I want to talk about how the blog should look.
Now someone commented the other day that it sounds like ActiveRain. No, what I am going to talk about sounds like a Real Estate Blog. ActiveRain is a Real Estate Blog, but not the only one. Think about what we could do if building from the ground up and tied to a National MLS!
First of all I would have two distinct sides to the blog, members only post and post for the public. This might not seem it would be a big distinction but it could and should be. In fact I think you should state what type it is before you start your post.
All REALTORs should have unlimited post to the members only side. It could be training, information, referral and general business to business communications. On the public side I think each REALTOR (and maybe associate) should be limited to 5 post per week. This will help insure quality. These post are going to drive clicks while people are looking at homes; expend the carefully.
Just for blog basics we would want good HTML tools, quality tools for inserting video, pictures and forms. Plenty of room for Side Bar information. Of course each REALTOR would have an “About Page” and plenty of opprotunity to link to outside blogs and web sites.
One key thing I would like to see is in the comment section of the blogs to have a place where you can respond to individual comments. Individual comments can have their own threads. This would generate more activity and discussion.
Blogs should be tagged with a predefined list of topics (like AR) and also a Localism type drop down menu like AR. When people are looking at homes on line they should get a blog roll next to each listing. The blog roll would be based on location and then the viewer could also pick from one of the topics. (selling, lending, and so forth). The post would be listed in the order put up, newest post at the top. However, readers (public not other REALTORS) could rate the helpfulness of the post and then they could sort in that manner too.
These are the blog tools and format I would suggest. In Part 4 I will cover some more tools and ideas that would make REALTOR.com everything it should be.
Gene Riemenschneider is the Broker and Owner of Home Point Real Estate in Brentwood CA. Serving the East Contra Costa County Communities of Brentwood, Antioch, Oakley, Discovery Bay, Pittsburg, and beyond. For Buying, Selling or Investing call 925-260-4321.