I'm Not So Sure ActiveRain is Going To Work For Me Anymore.....
No, the title of this blog is not just a hook. Its not a title just to get you to click and read this blog, only for me to write about how great ActiveRain is....
I'm truly nervous about the future of ActiveRain.
When Trulia acquired ActiveRain I was also nervous , but not like I am now. I just heard that Zillow is making a major push to purchase Trulia, and with it ActiveRain. Look out.
Trulia had a fairly OK reputation for how they treated real estate agents, their blogs on Trulia and their interaction with the website. Yes Trulia applied nofollow tags to links in the agent blogs, but Trulia didn't mess with ActiveRain when they bought the website. They left the community intact. They left our various links alone and didn't apply the nofollow tags to them. They didn't change the RainMaker accounts. They didn't make any changes to capitalize on ActiveRain's members, or at least no changes I'm aware of.
But I don't have the same sunny outlook about what Zillow would do with the ActiveRain community. I believe the giant website would at the very least kill all of our follow links by applying the nofollow tags. Hell, I wouldn't put it past Zillow to close down ActiveRain just to kill the competition individual agents give Zillow on a local level.
Yes, I'm shaking in my boots, and I'm starting to contemplate alternatives to ActiveRain and where to put my focus....
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