Somewhere, someone must have "written the book" on how to engage and convert on line marketing leads to sales. Apparently, this is one book I've missed.
You know the situation, something- you see on social media peaks your curiosity so you click on it to read more or click to watch the video. The video or the page comes up and the author drones on and on saying the same thing 30 different ways...meanwhile you are probably forgetting why you clicked on the page to begin with.
In journalism college, we called it "burying the lead" and when you were trying to fulfill the number of words requirement for an assignment and you wrote paragraphs of nonsense it was called, "padding."
I'm sure it is a generational thing, but I find scrolling through pages of copy on a computer screen IRRITATING (yes....I meant to capitalize it!) If for what ever reason the page jumps to another page or is a slow load...that is it, I'm done reading.
Videos...I can't stand them for the most part...unless it is a cute dog, kitten or baby it doesn't keep my attention. I find staring at a screen watching someone speak to me and not saying anything new...as in repeating the 30 different ways to say the same thing script- only on video...well....boring.
Then there is the testimonial part where all these humans are giving their testimony as to how they made their cajillion dollars following this plan. Really....really? I'm truly not jaded, but I'd like to actually talk to one of them and see proof of their cajillion dollars in earnings. When someone publishes the front and back of a real check, I'll be impressed.
Don't forget about the downloads of free e-books. Sadly, the same guy/gal who wrote the website wrote it and it is...as they say in Texas..."All hat...no cattle." In my most prolific day, I don't think I could write so much and say so little.
Of course I signed up so I could get the information, or more information and now I am on the perpetual email list and again, day after day I'll see new letters, saying the same thing in 30 different ways. If I didn't buy it when I sat through the video (or part of it), or read the copy, I don't think becoming my forever penpal until I hit unsubscribe, is going to convince me to purchase.
I actually want to be sold, I actually want to believe...but please people....engage me in a meaningful and believable way and please...get to the point!