Zillow announces it will acquire Trulia!

By
Real Estate Broker/Owner with Richard Weisser Realty

Zillow announces it will acquire Trulia by Richard WeisserIn an official announcement, Zillow announced that it has reached an agreement to acquire Trulia.

Stockholder and regulatory approval may take several months, but financially it is a “done deal!”

According to the Zillow press release, Trulia will continue as its own brand.

 

Only time will tell what the effect will be for both consumers and the real estate industry but the market has spoken, and all must pay heed to what is being said!

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Ambassador
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Charles Buell
Charles Buell Inspections Inc. - Seattle, WA
Seattle Home Inspector

Let the predicticating begin!

Jul 27, 2014 11:17 PM #1
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Richard Weisser
Richard Weisser Realty - Newnan, GA
Richard Weisser Retired Real Estate Professional

Charles...

I think that "too big" always frightens everyone. We will have to wait and see. Thanks.

Jul 27, 2014 11:25 PM #2
Rainer
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Tom White
Franklin Homes Realty LLC (615) 495-0752 or www.FranklinHomesRealty.com - Franklin, TN
Franklin Homes Realty LLC, Franklin TN

...And the big get bigger! I guess continuing as their own brand keeps the money flowing, from us!

Jul 27, 2014 11:29 PM #3
Rainmaker
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Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Lend Smart Mortgage, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

Richard: I do not support this acquisition. I ceased blanket syndications of my listings years ago and never regretted it. I did it primarily to prevent rewarding Zillow with sales of my listings to competing agents featured on my property listing pages. Zillow basically put listing agents in a victims' position with this marketing policy.

Jul 27, 2014 11:33 PM #4
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Richard Weisser
Richard Weisser Realty - Newnan, GA
Richard Weisser Retired Real Estate Professional

Tom...

It is a bit intimidating!

Norman...

If your brokers took your stance this would be the biggest non-issue of the year. Good for you for standing up to them!

Jul 27, 2014 11:36 PM #5
Rainmaker
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Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Richard. I guess it is only a matter of time until there is but one entity owning it all.

Jul 28, 2014 01:01 AM #6
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Anna Banana Kruchten Arizona's Top Banana!
HomeSmart Real Estate BR030809000 - Phoenix, AZ
602-380-4886

Richard my business is not based on either of those 2 platforms and we'll see how that shifts in the future.  Change is going to happen.

Jul 28, 2014 01:38 AM #7
Rainmaker
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Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Richard,

And so it goes, I just wrote about it also.  I think Realtor.com may be their next acquisition...change is afoot.  A

Jul 28, 2014 01:41 AM #8
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Richard Weisser
Richard Weisser Realty - Newnan, GA
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Sheila...

Does Amazon have any competitors? Not really. And that's not a good thing. Thanks.

Anna...

The only sure thing is change! Thanks so much!

Alexandra...

They are trading inflated shares for companies! That makes it way too easy! TYVM.

Jul 28, 2014 03:14 AM #9
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Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I'm just going to stay here in my little corner, doing my own little thing... whatever happens happens.  I can't change it.

Jul 28, 2014 04:56 AM #10
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William Johnson
Retired - La Jolla, CA
Retired Real Estate Professional

Hi Richard, Norman, Comment #4 said a lot and if the brokerages were not so afraid, they would all be doing the same thing.  We still haven't learned that All Real Estate is Local. Now it would be just a darn shame if someone moving from the east coast to the west coast had to connect with agent websites instead of doing their house hunting on line through giant aggregators. 

The MLS which was intended to compensate the professional and licensed brokerage members of it, has been distorted to be in existence to provide information. This information is gathered by licensees of the Brokerage and they pay to use the system and keep it running. 3rd parties who are not paying anyone, take the information and use it to sell ads and sell back to the originators of the information in the form of identifying those on line participants who looked at it. They call them leads. 

If you think about this, unless you have some sort of mass migration to your area, chances are that most of the home sales are by people already living in or near the area. Keeping your information mostly centered there also creates a reliable place to look for the information and it may be considered " local". Years ago, we were all sold on the idea that bigger is better and you will benefit when you share the information nationally. Yet the local rules of MLS provide coop broker income only to it's members. I guess we can see what that " tease" created. 

Being practical, we also know how difficult it is to put the Genie back in the bottle. So unless this industry gets it stuff together, the future of it as we know it will remain uncertain as more and more want a cut of the pie. Soon the filling disappears. A pie without the filling is just plain crust.

Jul 28, 2014 06:24 AM #11
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William Johnson
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PS, I forgot to mention in my wordy comment that I suggested this for feature. 

Jul 28, 2014 06:26 AM #12
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Fred Griffin Tallahassee Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

     Richard, I believe that you and I are on the same page regarding where this will lead.

     Earlier today, I received a phone call from an internet reporter in San Francisco regarding this merger.   He had seen my blog on this.   The reporter asked me who else might have opinions on this... I suggested that he scan the Feature Page of ActiveRain for the past few days and look at the articles on Z + T, and contact the authors.

Jul 28, 2014 07:11 AM #13
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William Johnson
Retired - La Jolla, CA
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Hi Richard, I just thought of something and while I haven't considered all the ramifications ( meaning that it is a gut instinct that may not actually be doable). If Congress passed a law ( I hate to even suggest government involvement ) but if a law was passed that a visitor to a site could opt out of making their identiy known to any third party other than the party that generated the information, there would be nothing to sell. Real Estate agents may not be the only ones buying this information. 

Jul 28, 2014 07:27 AM #14
Rainmaker
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William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

The only way to stop stuff like this is to stop buying the leads.

I have a client coming up that has already told me he does not want to see this on Zillow or any other 3rd party site.

I will explain how and the why's this weekiend and maybe keep it of the MLS.

Jul 28, 2014 07:41 AM #15
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Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Right now the only concern is how this acquisition will affect AR. Later, my concern will be how it affects real estate as a whole.

Jul 28, 2014 12:55 PM #16
Rainmaker
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Christopher Lotte
Red 1 Realty - Lithopolis, OH
Central Ohio Realtor, 614-390-9243

I am in the same boat as Tammie.. I am not too worried about this merger right now as long as ActiveRain doesnt get affected.. as a whole I don't think much will happen because they are too dependent on real estate agents to make their money.. why rock the boat when they are making so much money!

Jul 29, 2014 01:27 AM #17
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