In an official announcement, Zillow announced that it has reached an agreement to acquire Trulia.
Stockholder and regulatory approval may take several months, but financially it is a “done deal!”
According to the Zillow press release, Trulia will continue as its own brand.
Only time will tell what the effect will be for both consumers and the real estate industry but the market has spoken, and all must pay heed to what is being said!
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