I am on a quest to find a formula that yields a 5% Conversion Rate of Internet Leads to Closings. My background for the last 12 years has been generating internet leads for real estate agents.. and then almost 5 years ago I first got my real estate license to start generating leads for myself.. So generating internet leads is not my problem.. it's converting those leads to closings that is my problem..
Statistics show that the Industry average is around 1% of converting internet leads to closings.. I have worked with many teams and agents over the last 12 years, including some of the top teams in the nation.. and I find that stat to be very accurate.. sometimes as low as 1/2%..
However, I have also seem some teams / agents converting leads at the 5% rate.. so I know it's possible.. I just need to find a formula that works and would yield those kinds of results..
I would be interested in any comments / feedback from other agents that are finding the 5% conversion level of success.. I have researched and trained on many systems and the common themes I am seeing are:
1) Fast Response Time - Calling Leads Back Within 5 Minutes of Registering
2) Multiple Personal Touches - If you don't reach the lead the first time, keep trying... Don't give Up and Do a minimum of 12 Attempts..
3) Have a good System in place to Track your Leads, The Follow Up On Leads, and Accountability..
With that in mind I have come up with the following Action Plan:
|1||Initial 5 Min Call w/ Voicemail|
|1||Intial Personal Email|
|1||2nd Call Attempt|
|1||3rd Call Attempt|
|2||Phone Call w/ Voicemail|
|3||Phone Call w/ Voicemail|
|15||Phone Call w/ Voicemail|
|30||Phone Call w/ Voicemail|
|60||Call / Text / Email|
|90||Call / Text / Email|
|120||Call / Text / Email|
|150||Call / Text / Email|
|180||Call / Text / Email|
|270||Call / Text / Email|
|360||Call / Text / Email|
Please let me know what you think about this Action Plan and if you have any comments / suggestions, I would love to hear them!