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Real Estate News: Zillow is buying Trulia for $3.5 Billion Dollars

By Ron and Alexandra Seigel

Services for Real Estate Pros with Napa Consultants DRE00893924

July 28, 2014 01:35 AM

According to CNBC, Zillow's deal to buy Trulia is set, and this deal will close next year. This deal is in stock, not cash. "Trulia shareholders will get 0.444 shares of Zillow for each Trulia Share".

On the news Trulia stock rose to $62 a share up from May's low of $30. Interestingly enough both CEO's sold stock "going into merger news".To read more and hear the analysts discuss the deal, here is the link.

And the beat goes on, what is next? Will acquire Realtor.com next? They are #3 in this game. If we owned Trulia stock, we would sell. Happy Monday!

Written by Ron & Alexandra Seigel-

ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.

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Stephen Arnold

HomeSmart Elite Group - Scottsdale, AZ

CRS, GRI, SFR

Not sure how I feel about this!! More competition is needed!! Really curious if AR was privy to this information when they "joined forces" with Trulia?!? 3.5 Billion...alot more money in Real Estate websites vs residential real estate sales...sheesh!!

Jul 28, 2014 01:44 AM

Kathy Streib

Cypress, TX

Home Stager/Redesign

Ron and Alexandra- I heard the news last week on CNBC and happened to listen to the CEO of Zillow this morning on that channel as well. It's a stock for stock purchase and he does not seem to think that they will have problems going forth. We'll just have to wait and see.

Jul 28, 2014 01:45 AM

Dick Greenberg

New Paradigm Partners LLC - Fort Collins, CO

Northern Colorado Residential Real Estate

Hi Ron & Alexandra - This is no doubt good news for someone, but it ain't us. Absolutely nothing good will come of this for those of us working in traditional real estate brokerage - we're not part of their envisioned future. Change and adapt-or-die coming up, but at least it won't be boring.

Jul 28, 2014 01:52 AM

Roy Kelley

Retired - Gaithersburg, MD

Thanks for sharing the news. I just posted a blog on this as well.

Jul 28, 2014 02:03 AM

Richard Weisser

Richard Weisser Realty - Newnan, GA

Richard Weisser Retired Real Estate Professional

Alexandra...

This is HUGE news in our industry that could change the way that real estate is bought and sold!

Jul 28, 2014 02:05 AM

Rob Arnold

Sand Dollar Realty Group, Inc. - Altamonte Springs, FL

Metro Orlando Full Service - Investor Friendly & F

Sure would be nice if NAR would step up to the plate for us. NAR is so busy dealing with Washington DC that Zillow and Trulia are on the verge of making them obsolete.

Jul 28, 2014 02:16 AM

Kerrie La Guardia

ActiveRain, Community Manager - Kirkland, WA

Let it Rain!

Stephen - We definitely were not aware of this. ActiveRain was purchased by Market Leader, Market Leader was then purchased by Trulia and now Trulia has been purchased by Zillow. Throughout these acquisitions, we have had no say nor knew about anything in the works.

Jul 28, 2014 02:49 AM

Ron and Alexandra Seigel

Carpinteria, CA

Ron and Alexandra Seigel

Napa Consultants - Carpinteria, CA

Luxury Real Estate Branding, Marketing & Strategy

Thanks everyone for commenting. Ron and I see a major silver lining in this if the independent real estate companies are willing to differentiate themselves from these big aggregators. It is time to really strategize and do what they can't possibly do, which is becoming the lighthouse and safe haven in your communities.

Kerrie,

I knew that AR and those of you who manage this platform would not be privvy to what the CEO's of Zillow and Trulia and their possees were up to! Mergers and acquisitions are the trend right now, and they are responding to it. Will this trend continue? Or will the pendulum swing and they divest themselves at some point in time, or as I mentionned in the post acquire Realtor.com. A

Jul 28, 2014 03:01 AM

ASHEVILLE REALTY REFER...

Asheville, NC

Broker Patty Da Silva Da Silva

Green Realty Properties® - 954-667-7253 - Cooper City, FL

Top Listing Broker

Waiting starts now for us. Thanks for sharing Ron and Alexandra!

Jul 28, 2014 03:17 AM

Debbie Reynolds, C21 Platinum Properties

Platinum Properties- (931)771-9070 - Clarksville, TN

The Dedicated Clarksville TN Realtor-(931)320-6730

A, Yes is looks like it is to be. We will have to see how it all shakes out

Jul 28, 2014 03:18 AM

Debb Janes

Nature As Neighbors - Camas, WA

Put My Love of Nature At Work for You

Quite interesting, to say the least. I agree with your analysis of the requirment for long-term survival.

Jul 28, 2014 03:35 AM

Noah Seidenberg

Coldwell Banker - Evanston, IL

Chicagoland and Suburbs (800) 858-7917

It will be interesting to see what happens Ron & Alexandra. This adds even a few more tons to the already 200 tom gorilla status Zillow has. Things have really changed and I hope that consumers realize that they stilt need a professional to help them in buying or selling or whatever they are doing. I still would not spend money their pay for zip codes deal that we get hassled over so much.

Jul 28, 2014 04:01 AM

Joe Pryor

The Virtual Real Estate Team - Oklahoma City, OK

REALTOR® - Oklahoma Investment Properties

I wonder how many times it needs to be repeated that NAR does not own realtor.com. Their stake is 2.5% and the URL is licensed in perpetuity with strings.

Jul 28, 2014 05:53 AM

Ron and Alexandra Seigel

Napa Consultants - Carpinteria, CA

Luxury Real Estate Branding, Marketing & Strategy

Thanks everyone for your comments. They are truly appreciated, and it is good to get a perspective on your views and ideas. Time will tell what happens, and I think that there are many strategies around this whole thing to outhink the big dudes. Have a great week everybody. A

Jul 28, 2014 08:30 AM

Endre Barath, Jr.

Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA

Realtor - Los Angeles Home Sales 310.486.1002

Alexandra it was common knowledge to anyone in the Business world that four of the top investors of Zillow were also the same four top investors of Trulia...so do not buy into the BS....I knew about this about 1.5years ago...was waiting when it would actually happen...Endre

Jul 29, 2014 04:47 PM

ASHEVILLE REALTY REFERRAL RESOURCE 828-776-0779

REAL ESTATE REFERRAL NETWORK - Asheville, NC

CONTACT janeAnne365@gmail.com

We sat around the kitchen table and came up with about the same 'sense" on these developments as you did,Alexandra- " independent real estate companies are willing to differentiate themselves from these big aggregators. It is time to really strategize and do what they can't possibly do, which is becoming the lighthouse and safe haven in your communities."

Jul 30, 2014 03:39 AM