8 Eye Catching Photography Tricks
Getting great pictures can provide customers with the information they need to make a purchase decision. At first glance, real estate photography seems to be an easy task. Some real estate agents will take their cell phone out of their pocket and expect to get great pictures without any preparation. The task at hand, though, should involve some thought and anticipation of the best way to sell a house. The attributes you want to hide could simply be omitted while the best selling points should be illuminated. Here are 8 key real estate photography tips and tricks.
1. Take Advantage of the Best Lighting Situation
Lighting can be everything in the world of photography. If a house has an incredible front, you probably won’t want to take pictures when the shade is completely hiding the beauty of the house. You might remember the object is to get people out to see the house so you can do your job. Conversely, there is a chance you might want to take advantage of bad lighting if you don’t want to illustrate that a house has age and deterioration. The most important thing is to highlight the best features of a house in good lighting. This also means that the photograph might be better during a time without a ton of reflection from the sun on the windows.
2. Clean Up the Space
Clean the area where you are taking pictures. There’s nothing worse than a photograph of a nice room with a giant junk pile. Customers need to visualize what the space will mean for their respective property and not have that image clouded or distracted. A clean house looks as if the owner is neat and takes great care of the space. A dirty or even cluttered house speaks volumes about how the owner has cared for it. Nobody wants a house that was previously occupied by an unorganized owner.
3. Keep Trying Until You Get a Photo in Focus
Take several pictures of each image you plan to use. An out of focus image typically could illustrate that the real estate agent doesn’t pay attention to detail. If you return to your office and find the images are blurry or terrible, go back and do it again. You can never take enough pictures on site.
4. Go to a Far Corner of the Room to Take Pictures
One mistake real estate agents make is taking pictures of rooms that don’t show its space. You need to go to a far corner to take a picture to help illustrate its space. This is important because purchasers need to feel the size of each room will be adequate.
5. Avoid High and Low Angle Photographs
A potential customer wants to see what a room or house looks from the average height. Low angle and high angle shots certainly look fancy but it doesn’t give the prospective buyer a realistic view of what a property looks like. You are much better off sticking to normal shots with a solid composition.
6. Remove Wall Pictures
You should remove all pictures from the walls of a home. Nobody wants to see the other family and their pictures. A home buyer wants to envision their family living in that house and where their own pictures might hang on walls. This is an integral part of helping the buyer paint their own picture.
7. Interior Lighting
When you take pictures indoors, make sure the interior lighting is adequate. A dim room may look stuffy in a photograph. You want to give potential clients that warm and fuzzy feeling that comes with either soft or natural lighting.
8. Use a Professional Grade Camera
These days many cell phones have professional picture taking ability. There’s nothing wrong with using a cell phone if the picture quality is adequate. A real estate agent shouldn’t use a phone that consistently takes blurry or out of focus pictures. You can ask another real estate agent for advice or even consider taking a photography class. It’s important to remember that a real estate photograph is the first thing a potential customer typically sees. Taking professional pictures will increase your chances of catching the eye of a potential buyer.
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