What Does Zillow's Aquisition of Trulia Mean for ActiveRain?

Real Estate Technology with ActiveRain

As I'm sure many of your have heard, today Zillow entered into agreement to purchase Trulia. As part of the Trulia family, ActiveRain will be included in the purchase.

If you'd like to hear about what the Zillow purchase of Trulia means for Trulia and Zillow on a broader scale, take a look at the official announcement from our team

If you are interested in what this means for ActiveRain and our members, read on.......

Business as Usual

It seems like we were just here. It wasn't long ago that Trulia purchased Market Leader, and thereby ActiveRain. When that happened, the message to the members of ActiveRain was, business as usual.

But in reality, the merger ended up meaning more resources devoted to ActiveRain. We have been able to take advantage of the Trulia SEO team as well as been given additional development resources to create a better experience on ActiveRain. (We had a release today that will make the community much more social)

The recent news doesn't change that at all. Going forward, we expect to continue to support the ActiveRain community and help our members connect more, share more and learn more. 'Connect, Share and Learn' has been our mantra for years. Moving forward, we'll continue to help our members connect with, share with and learn from your peers around the country (and Canada) and consumers in your market.

Zillow and Trulia Value the ActiveRain Community

For years, Zillow CEO Spencer Rascoff kept his blog on ActiveRain. Spencer understands how passionate the members of this community can be. He knows that our members take a certain amount of ownership in ActiveRain, as well they should, given how committed many of you have been to helping build this amazing community. He's been a part of this community and he understands why our members are passionate about ActiveRain.

As Spencer knows, providing value to our members is what drives us to come to work every day. That hasn't changed. If anything, this accelerates our desire to prove to you the value of your participation on ActiveRain.

More so, the people at Zillow and Trulia all believe that local real estate professionals are the core of the real estate transaction and our business becomes more successful as your businesses become more successful. In whatever way we can position the real estate professional as the expert in the minds of consumers, we are going to do that. ActiveRain is, in many ways, the epitome of showcasing local real estate professionals as the expert in their neighborhood. 

We will continue our focus on putting our members' content in front of more people so that you have more opportunities to earn the business of buyers and sellers in your market. 

What Are Your Concerns?

There are already a number of blog posts on ActiveRain about this acquisition. We wanted to use this post as a central place that you all can ask questions and get answers about how this acquisition will impact ActiveRain and your blog. 

Please, feel free to share your concerns and ask any questions you may have. No question is out of bounds. 


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Re-Blogged 5 times:

Re-Blogged By Re-Blogged At
  1. Fred Griffin presently on Leave of Absence 07/29/2014 07:06 AM
  2. Roland Woodworth 07/29/2014 02:01 PM
  3. Kathleen Ann Pacheco-Corbett 07/30/2014 12:18 AM
  4. John DL Arendsen 07/30/2014 02:38 AM
  5. Frank Harper 09/24/2014 12:12 PM
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Deb Meyer
Meyer Real Estate Group, All City Real Estate - Austin, TX
Meyer Real Estate Group

Can't wait to see what this news will bring.

Aug 04, 2014 05:25 AM #152
Katherine Sierra Mojica
Renne Taylor Realty LLC - Woodstock, GA

I'm not a lover of Zillow, they always confused the clients and then we have to explain all what that website is about and take them out of that dream house they saw in Zillow that was sold years ago... It's kind of sad Active Rain is going to  merge with Zillow. We'll see if everything will be the same wich I doubt. Of course there is money involve, they must have seen  the big picture of what is going to happend in the future with the merge, with no worry of how it will affect our business.

Aug 10, 2014 12:00 PM #153
Ernest Villafranca
Better Homes and Gardens Real Estate - Oakland, CA
3923 Grand Ave. Oakland CA, 510-418-9443

Zillow buying Trulia buying Maket Leader buying Activerain is not good. 

I thought I'd go to Realty Times and grow that site. Then I thought. Hell, if Realty Times ever got real big, Zillow would just buy them.

I was remembering the saying "own your own dirt." Maybe I should blog the hell out of my website, and someday Zillow can buy it for $35B!

Aug 18, 2014 12:03 PM #154
Ralph Nudi
Success Realtors brokered by eXp Realty - Kenosha, WI
"YOUR success IS our success"

This can only mean an even stronger Zillow that will eventually become the 800 pound gorilla in the room with regard to how the National Association of Realtors will be forced to cooperate at the expense of its members.

Aug 27, 2014 03:56 PM #155
Ernest Villafranca
Better Homes and Gardens Real Estate - Oakland, CA
3923 Grand Ave. Oakland CA, 510-418-9443


Sep 01, 2014 03:05 PM #156
John DL Arendsen
Crest Backyard Homes "ADU" dealer & Contractor

Ernest Villafranca 

You mean ZillTruRain?

Sep 01, 2014 10:54 PM #157
Lisa Perry - NMLS # 276329
FHA, VA, Jumbo, Downpayment Assistance, Conv. - Fairfax, VA
Northern VA - 80/15/5, 100% Loans - Jumbo Loans

I think it would be better kept seperated.  No one entity should hold the monopoly on a specific industry.  They should of remained seperate.  Just my thoughts.  It seems now Zillow just has acquired the largest list of Realestate professionals.  

Sep 02, 2014 12:21 AM #158
John DL Arendsen
Crest Backyard Homes "ADU" dealer & Contractor

Will Allen I really don't see Z cutting off the hand that feeds them. I think some of the other answers and theories are a bit more plausible i.e. selling our listing back to us or anyone who wants to pay for zipcodes. But Oh Well, what do I know.

Sep 02, 2014 07:54 AM #160
Don Kanare
RE/MAX NORTH LAKE - Incline Village, NV - Incline Village, NV
Incline Village Real Estate

Comment #150 by Paula Hathaway is spot on!

I think all of us should stop posting content about our local real estate markets on Active Rain and only do blog posts here that are relevant to Realtors and how we practice our business. It’s far more effective any way to have your own website with great, local content that pertains to your market, good SEO along with regular, high-quality postings.

Let’s make ActiveRain into just a pure forum for Realtors and affiliates and make it completely devoid of any kind of market information. That will eliminate a source of market content for Zillow and Trulia and allow us to take back our customers by driving them to our individual websites.

Sep 10, 2014 08:16 AM #161
Sandy McCourtney
Re/Max Tropical Sands - Sarasota, FL
Siesta Key and Sarasota Specialist

Conglomeration of business seems to be the norm these days in the U.S., so why are we surprised that it is streaming straight at one of the most lucrative drivers of our economy - real estate?

I've been paying for leads from all 3 companies for several years. For the most part, the leads are not that great. People searching for real estate on the internet have been putting false phone numbers and emails like, "noneof yourbusiness.com" on sign in pages for years.

I get tons of calls about properties that have sold ages ago. I am left explaining that Trulia and Zillow are 'drag nets', that scour our listings, bury our lister info and never update the listings.

I am very seriously considering dropping all my ads and just putting the money into my own website, which I love, www.sandymccourtney.com, but without me plunging more money into it for SEO, it alone won't keep me alive.

Even our syndicated leads from our various brokerage houses have been less than desirable for years, also laden with bogus names, emails and phone numbers. 

Add the new mortgage crisis to the picture, i.e., nearly non-existent lending, and it surely makes me want to throw in the towel!

Sometimes to blow off steam regarding my hard earned dollars being spent on the public who has no knowledge of  the effort, time and money it takes to be a good realtor, I blare emails at "noneofyourbusiness.com". I know the email will bounce back to me, but so what? Isn't this the way Zillow, Trulia and even Realtor.com share holders see us realtors, i.e., "None of your Business".

Very soon, this may be our reality and whoever posted that NAR and our local associations do nothing for us is dead on! We pay and pay, but there is much to be desired and tons of spinning plates and wheels. What does it tell you when you see a realtor nominated to be a Treasure of NAR who has defaulted on three or four properties?

Greed, politics and corruption are running rampant through the real estate industry. How many realtors, albeit a handful, do you know who are wearing orange jump suits, i.e., jailed for fraud and are still working as realtors, i.e. licenses not stripped? In my own town, there are quite a few!

Instead of "Buyer Beware" I think the industry is singing a new tune, "Realtor Beware."

Can anyone recommend a good SEO person I can hire?




Sep 11, 2014 04:06 AM #162
Richard Burge Realty/ Burge Homes
Richard Burge Realty/Burge Homes - Conway, SC
Broker in Charge/Owner

It is all about MONEY... how to get it out of the agents and for those who will run ads.  Our MLS now has an option that has to be checked on the feed to the MLS to let third parties get the information.  What I have been doing is for the first 30 days of the listing not checking the box to out-feed to third parties and try to sell the listings myself first

Sep 11, 2014 10:58 PM #163
Dinah Stallworth-Lewis
Priority Real Estate LLC - 800.978.4847 - Natchitoches, LA

I'm not sure what to think about the Zillow and Trulia merger...  I'm just going to wait and see how things unfold.  I hope it is all positve for Activerain.

Sep 14, 2014 08:43 PM #164
Morris Massre
Pembroke Pines, FL
Real Estate Instructor Broward County Florida

I agree with Bruce Hiatt at the top.  It's time that some of these websites, especially Realtor.com, start working for us instead of against us.

Sep 16, 2014 03:52 AM #165
Jeff Bergstrom
Wynd Realty - Atlanta, GA

This will virtually put Zillow in the Brokerage business in Atlanta GA.   Our market, meaning our MLS data, is NOT owned or controlled by NAR.   We have a free and open environment.   We have Transaction Brokers that do not care if their name is branded to the public.  Agents are allowed to brand under a name of their own choosing.  So, if the public likes Zillow--and they do--and an agent is spending hundreds a month with Zillow, why not call yourself a Zillow agent?  The public doesn't care. 

Sep 24, 2014 04:32 AM #166
Katina Hargrove 352-551-0308
Stake Your Land Realty, Inc. - Eustis, FL
Broker/Owner, GRI,SFR, REALTOR®

Good morning Bob,

Yes, I do have a concern: Will it cost us now to be members of ActiveRain?

I do have customers calling me and saying they saw a particular property on Zillow and want to know more details about it. They trust Zillow dearly, but is the information accurate?

Sep 24, 2014 10:52 PM #167
Conrad Allen
Re/Max Professional Associates - Webster, MA
Webster, Ma, Realtor

Time will tell.

Sep 26, 2014 08:45 PM #168
John DL Arendsen
Crest Backyard Homes "ADU" dealer & Contractor

This thread is bouncing all over the place and still rife with lots of new comments. It's obvious that many of us are very concerned about what the future holds in store for all three T, Z and AR. Sure glad I've got other things going in my life and in the RE Development world.


I say go long on  buy on Trulia and Zillow and hold. It's a great hedge and one way or the other you will win. 

Sep 27, 2014 01:45 AM #169
Mark Lomas
Douglas Elliman Real Estate - Santa Barbara, CA
Excellent Service, Superior Results

Is this true? I heard today the woman Realtor that was recently murdered meeting a stranger at a property was from a Zillow lead?  Really?!?!

Sep 30, 2014 07:08 AM #170
Bob Stewart
ActiveRain - Seattle, WA
ActiveRain Ambassador

Mark Lomas ,

There are certainly risks inherent in meeting someone you don't know at a vacant home no matter how the showing was requested or the meeting arranged. 

At the end of the day this is a tragic story and the facts are not going to change that a family is without their mother, grandmother, wife and friend. It's just tragic. I don't have any inside information about where and or how this monster lured his victim. 

Sep 30, 2014 08:06 AM #171
Rain Silverhawk
Keller Williams Sandpoint rain@lakeandhomes.com - Sandpoint, ID
208-610-0011 Sandpoint Idaho Real Estate Realtor

It is my understanding that zillow will no longer be getting listings from list hub but directly from the mls.  As a KW agent Market Leader uses List Hub for syndication.  Our particular MLS will not syndicate listings to zillow or any other third party for that matter.  I already have clients calling me to find out what happens to their listings on Zillow.  Some of my current clients our grateful that it won't be there any more and others are in freak mode.  I have some past clients that are glad to have the false information finally removed in April when they delete all the list hub listings.

The SEO effectiveness of the Active Rain blogs went way down when Trulia took over.  Only time will tell but it does not look promising to have zillow in the mix as well.

Feb 17, 2015 11:58 PM #172
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