Well the big portal sites are at it again and this morning's email from Inman showed the rumors are true.
Here is a press release and news article on the matter:
Zillow's Press Release: http://zillow.mediaroom.com/2014-07-28-Zillow-Announces-Acquisition-of-Trulia-for-3-5-Billion-in-Stock
Inman Article: http://www.inman.com/2014/07/28/zillow-acquires-trulia-for-3-5b-in-stock/
I have my own thoughts and reservations regarding portal sites.
Our sellers want their house to be seen on national portal websites so we brokers upload listings to them. Then, brokers, pay to advertise on those sites to generate leads or procure. Ok that all makes sense since they needs us and we, sorta, need them.
However, what I don't get is how there hasn't been a focus to accuracy of listing data. Why display every house on the freakin planet when buyers have a difficult time distinguishing a home NOT for sale and a home For sale?
Just my observation.
Here is Brad Inman's point on where the Zillow Trulia purchase is heading in Zillow’s Trulia move is ‘checkmate’:
"In my view, this is checkmate. Soon, Zillow will control the chessboard, like Amazon does the publishing industry. The only meaningful consumer destination, Amazon, after many savvy moves, now controls pricing, merchandising, the data and the market. Soon, Zillow will control the pricing, the listings, the merchandizing and, for sure, the consumer."
While checkmate may come over the next few years, Move has definitely taken note and starting advertising Realtor.com heavier than in years past. Realtor.com has lost so much ground in the national portal battle.
Heck, I wish every Snohomish County home buyer / seller used my website but that is just a pipe dream.
Will Zillow's acquisition of Trulia change your business descision of how you use the websites?
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