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Famous Last Words...Won't Last Long

Real Estate Broker/Owner with MoonDancer Realty, Dillsboro,NC NC# 218097

The past week or so has been filled with looking at listings that have uhmmm "matured" in the "Days on Market" category.  The buyers I'm working with are interested in houses with character and Listing Descriptions Get Tired Toopersonality and while there is something to be said for brand new and probably worry free houses, they often do lack in individuality...especially in the $200,000 or less price range.  We've seen some incredible houses...some are incredibily cool, some are incredibly awful and some are just pure head scratchers.  Many of them however have shared a common and unfortunate tag line in the very old (275 to 1100 days on market) write ups..."Won't Last Long".


This is proof that once the seller signs the Listing Agreement with an agent, they never glance at their listings after maybe one time.  Lots of them never do that either.  Personally, I can't think of any house that I would use "Won't Last Long" on.  We've certainly sold our share of houses that didn't last long on the market but using language like "Won't Last Long" looks very silly IMO at any time but really looks bad for the house and the agent when the prediction didn't come true.


Look at Your Listings Occasionally!Here's the weird thing though, some of these houses have had price changes, gone under contract, come back from pending and even been renewed but still the agent exhibited unshakeable faith that their listing "Won't Last Long".


Sad, very sad but a positive for the savvy buyer.  In our case, the buyer is looking to find the gem amongst these shopworn abodes and they are there.  Some of the listings are just too unfortunate for even the most brilliant wordsmith to wax poetic on but some of the listings we've been looking at are really, really nice houses.  The buyers stand a good chance of being the dominant in the negotiations because the seller has probably given up hope of ever selling so we'll go in with the upper hand.  Of course, we could be shot down and quickly find out that it wasn't only the tired write up, bad photos or quirky house keeping the house on the market but the seller themselves...and that's okay.  It isn't like there aren't other choices!

To make it easier on us Buyer Agents, wouldn't it be nice if MLS offered as a search criteria "Won't Last Long"?




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Jeff Pearl
Samson Properties / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

I just showed a " won't last long" that's has 120+ days on market. I never use that term, i'm afraid it will jinx my listings.

Jul 29, 2014 12:39 PM
Patricia Kennedy
RLAH@properties - Washington, DC
Home in the Capital

Mona, that's one term I never, ever use!  It really gets embarassing when it does in fact - last!

Jul 29, 2014 12:44 PM
Rebecca Gaujot, Realtor®
Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

I agree with Donna, commenter #12...will not use as it could be the kiss of death.

Jul 29, 2014 12:45 PM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

There can't be too many things more unforeseen by a listing agent than having "Won't last long" show up in the remarks of an expired listing

Jul 29, 2014 01:40 PM
Tammy Adams ~ Realtor / Podcaster
Maricopa Real Estate Co - Maricopa, AZ
A Maricopa Agent who Works, Lives & Loves Maricopa

I crack up everytime I see this one or anything similar. Nevermind they don't sell quickly or get updated but most of the time, when you go by them, they aren't even in a class to create that type of excitement. LOL

Jul 29, 2014 04:06 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Does my give it six months rule apply here? You know better than I. :)  A Little humor there on my part LOL!

Jul 29, 2014 04:52 PM
Liz and Bill Spear
Transaction Alliance 513.520.5305 www.LizTour.com - Mason, OH
Transaction Alliance Cincinnati & Dayton suburbs

Mona, A true tempting of the fates when using that phrase.  Right there with the time limited comments like "agent bonus if closed by xx/xx/xxxx" and it's now 3 months after that date

Jul 29, 2014 08:06 PM
Wayne Martin
Wayne M Martin - Oswego, IL
Real Estate Broker - Retired

Mona, the only thing that "won't last long" is the attention span of the listing agent not editing the remarks content of their listing. Enjoy your day!

Jul 29, 2014 08:17 PM
Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES
Tropic Shores Realty - Ich spreche Deutsch! - Spring Hill, FL
Florida Waterfront and Country Club Living

Hi Mona, I avoid any phrases like that, too many times I've seen where just the opposite has taken place.

Jul 29, 2014 08:45 PM
Ed Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Sometimes it could just be that the agent in their delusion just believe that themselves. At some point a re-wording should happen also

Jul 29, 2014 09:45 PM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Yep, this cliche is right up their with "show your picky buyers". Agents really should update their listing descriptions because I have seen this on 120 day old listings.

Jul 29, 2014 09:51 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I have seen similar statements by agents. Some do not even remove the open house information.

Jul 29, 2014 10:39 PM
Raul Rodriguez
Covenant Partners Realty - San Antonio, TX
Looking out for the client's interest and not my p

There have been times that I've wanted to call the listing agent about there over-priced listing. I realize the subject is "won't last long", but over-pricing a listing is what gets my goat. Oh, and also offering a reduced buyer commission...okay I'll get off my soapbox.

Jul 29, 2014 10:42 PM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Have you ever noticed that there seem's to be an inverse proportion between saying "won't last long" and how long a home sits on the market? I've seen listings with that wording that haven't sold in 9+ months. Can't figure out why an agent doesn't update their listing and not look silly.

Jul 29, 2014 10:46 PM
Bruce Kunz
C21 Solid Gold Realty, Brick, NJ, 732-920-2100 - Howell, NJ
REALTOR®, Brick & Howell NJ Homes for Sale

Agreed, Mona. Updating comments & pictures is a must as time marches on.

I like your positive take of the seller being a bit blinded by the excitement of even getting an offer being beneficial to the buyers. Well played!
Thanks for sharing and good luck in your quest for that special home being a great deal, too.


Jul 29, 2014 11:20 PM
Than Maynard
Coldwell Banker Heart of Oklahoma - Purcell, OK
Broker - Licensed to List & Sell - 405-990-8862

Mostly likely the agent couldn't think of anything else to sy about the houe(s). Surely, those words will make a fence sitter jump, right?

Jul 29, 2014 11:58 PM
Andrea Bedard
Thompson Company, REALTORS® 240.593.2860 - Silver Spring, MD
Fluent in Real Estate & German, M.A. ABR ASP CIPS

Perhaps in the listing agent's opinion anything on the market less than 5 years qualifies as "won't last long"

"Won't last long" is kinda like displaying the snow pictures in June!

I hope your buyer will find the gem he's looking for Mona, quite often those stale listings translate into big savings for the lucky buyer.

Jul 30, 2014 07:13 AM
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

I have to laugh because whenever someone uses that phrase - the opposite happens. I think it's actually become unlucky.

Jul 30, 2014 08:47 AM
Gypsy Truesdell
Century 21 Greater LandCo Realty - Idaho Falls, ID

I look for expired listings. Today, while doing this I came accross this phrase in the private data "Renter on vacation 9/1- 9/16. No showings!" I thought to myself... "This is expired in August? But renter is on vacation in September?" Then I realized that the lisitng was put up a YEAR ago and the agent never went back in to take this inofrmation off the private data...Makes me wonder...

Aug 01, 2014 06:17 AM
Claude Labbe
RLAH / @properties - Washington, DC
Realty for Your Busy Life

You gotta wonder if that "won't last long" was also one of the statements made during the listing presentation.

Aug 03, 2014 03:01 PM