3 Ways to Sharpen Your Strategic Thinking Part 1: Or Sex on the Beach!

Print or online or both?  We toy with that strategy with every marketing piece - the joy is, being able to determine which works for which communities!  But, then...everything changes!  Constant stats have been the only way we can keep up with the results.  With so many micro areas in our metro region, you really do have to have a 'working knowledge' or you're sure to waste money and/or time!  Great post BTW!  Hugs to you both...

Time to recharge and just relax on the beach. Great ideal Have a blessed night. 

Well, you just had to know that title line would reel them in, Alexandra. . .LOL Very insightful thoughts on sharpening your strategic thinking.  As for the sex on the beach part, that whole experience is grossly overrated.  Sand migrates to places you wouldn't believe, and is quite abrasive!  Just in case you're wondering, I don't know this from personal experience...BUT, I've been told!

Ron & Alexandra a great title which captured our attention.  It important to develop strategic planning and thinking in order to meet the challenges of an ever changing industry.  Enjoy your walks on the beach

Ron & Alexandra you definately caught my attention, in regard to the strategic planning an important consideration is the purpose of the ad may dictate whether you use print or online, are you promoting a property for sale? promoting your business - image-? are you advertising to attract buyer clients? and etc.

Ron and Alexandra - thinking strategically is thinking out of the box and anticipating the future.  And sometimes following a new marketing strategy without analyzing your current and future customers is as bad as doing nothing.  Your point about print is well taken.

Hi Alexandra, So many times people hear comments and opinions from those they look up to and then automatically embrace it, even if it is wrong or at least not a 100% proven direction. There are basics about real estate and consumers that buy and sell it. The idea of marketing is to get peoples attention and print marketing is still very successful doing that. But certain types of people like and read certain types of print material. The Luxury real estate market and even some of the close but not quite luxurious not only attract the rich and famous but many of the want to be luxury owners. The broader distribution publications cover a wide range of properties that also can border on the luxury market. It is the real estate professionals responsibility to understand the demographics of the audience and then seek their attention with beautiful entries that show the property off in it's best light and features. Print material has a very nice shelf life as well.

Ron and Alex - who knew sex on the beach could be so.... lovely?? LOL!

I think you have to use whatever works for you. Question of the return not in money but in transactions.

Another reason why agents need to understand the demographic they are marketing to.

Opposing views can in form our own to be more defined or ever better defined I think.

Good morning A & R. I am not will to take time focused on negative stuff, as it saps too much energy from your. Wonderful job with your post and well deserved feature.

HA, your title is one way to catch the attention of others...Same with sharpening your strategic thinking ~ Get the attention!

Great title, catchy and engaging Ron & Alexandra!  Local radio advertising is another way to grab the attention of the masses, though some say it is archaic and ineffective. I have had some successes with it!

Well food for thought is being served...Eat well is all I can think of

Ron and Alexandra, what a great title, and what a great point!  I think we are all going to have to completely re-think our approach to this business if we plan to stick around. 

The title is a teaser, Alexandra, and I'm sure you got all kinds of clicks. Great presentation. I did know that about the grunion; I read it somewhere. Your point is wonderful too. Always be learning is the point in life.

Click click.....and learn something new...doesn't get better than that.

It is important to measure your return on current investment.  ASK how the customer heard about you.  print is another form of media that has its place.  One should never put all their eggs into one basket. The over 55 market still likes to read and not everyone is online..imagine that!  Know your market and your options. AND.... sex on the beach--that's a shot isnt it? 

Great point Alexandra and Ron. We still have so many people who do not even own a Computer and to make sure you are not missing that segment of the marketplace, print has to be done.  I'm finding these days that even those who do own a computer are finding me from my snail mail more than they are online due to the over abundance of Spam.