List with a Florida flat fee MLS listing's more reliable than a National MLS website

Services for Real Estate Pros with ADDvantage Real Estate Services

Here's the bottom line about listing flat fee in Florida. Your MLS listing will only be listed in a Florida MLS by a Florida discount MLS broker. National flat fee MLS services are not licensed in Florida and may not be licensed Realtors® or brokers in any state. In essence, they are just websites.

In order to list a property in Florida in the MLS, the person who lists it must be a licensed real estate agent or broker, such as ADDvantage®.  Most national flat fee MLS listing companies do not hold real estate licenses, but rather, are middlemen who refer the listings they get on their site to a third party broker and pay a referral fee (typically around $150) to input the listing to the MLS.  Some sellers may not care because they believe all they need is an MLS number and magically all the Realtors® and buyers will see their property. While it may be true that the listing can be seen, what most sellers don't realize is that many phone calls and email leads will find their way to the broker of record.  In fact, no seller contact info can even be displayed on so buyer leads will have no choice but to call or email the listing broker for more info or to request a showing.  Even Realtors® don't always call the flat fee MLS seller directly because the broker of record's phone number is in the MLS by rule and Realtors® often prefer calling the listing broker directly or call the listing broker second if they don't find the seller on their first call.  So, what happens if that broker doesn't answer their phone or doesn't check their email?  Your valuable leads will be lost.

Your discount MLS broker is the gateway for directing buyer and Realtor® traffic to your door.  And like it or not, you are at the mercy of the broker who has your listing when it comes to phone and email leads, Realtor® communications, etc.  Additionally, the listing broker is responsible for making MLS edits and maintaining Florida MLS board memberships.

Calls from buyers and Realtors® lead to showings. Showings lead to sales. Listing with ADDvantage®-a Florida based flat fee MLS company- guarantees delivery of your priceless buyer leads.  We ensure this by providing live phone support from 8am to 8pm, 7 days a week and forwarding all buyer leads through our Buyer Lead Capture system.  When sellers list with us, they get what they pay for and they know exactly who they are dealing with...a reliable flat fee MLS company whose clients are our only priority.

Comments (1)

J Manno
Summit Realty Group, Inc. - Newport Beach, CA
I just got in a big arguement with a guy in SC aout this...I think its sad.
Apr 02, 2008 01:18 AM