What Does Zillow's Aquisition of Trulia Mean for ActiveRain?

Services for Real Estate Pros with (FIRST Exclusive Buyer's Office Providence-RI) RI BO5192

I believe Active Rain is going to be affected by this merger, hopefully it be be in a positive direction. Exposing our existence to the public will be an asset to welcome.

I do agree with Rob's comment, most people have heard of Zillow and Trulia but not Active Rain until I inform them of this fantastic community that they MUST VISIT.

Original content by ActiveRain Real Estate Network

As I'm sure many of your have heard, today Zillow entered into agreement to purchase Trulia. As part of the Trulia family, ActiveRain will be included in the purchase.

If you'd like to hear about what the Zillow purchase of Trulia means for Trulia and Zillow on a broader scale, take a look at the official announcement from our team

If you are interested in what this means for ActiveRain and our members, read on.......

Business as Usual

It seems like we were just here. It wasn't long ago that Trulia purchased Market Leader, and thereby ActiveRain. When that happened, the message to the members of ActiveRain was, business as usual.

But in reality, the merger ended up meaning more resources devoted to ActiveRain. We have been able to take advantage of the Trulia SEO team as well as been given additional development resources to create a better experience on ActiveRain. (We had a release today that will make the community much more social)

The recent news doesn't change that at all. Going forward, we expect to continue to support the ActiveRain community and help our members connect more, share more and learn more. 'Connect, Share and Learn' has been our mantra for years. Moving forward, we'll continue to help our members connect with, share with and learn from your peers around the country (and Canada) and consumers in your market.

Zillow and Trulia Value the ActiveRain Community

For years, Zillow CEO Spencer Rascoff kept his blog on ActiveRain. Spencer understands how passionate the members of this community can be. He knows that our members take a certain amount of ownership in ActiveRain, as well they should, given how committed many of you have been to helping build this amazing community. He's been a part of this community and he understands why our members are passionate about ActiveRain.

As Spencer knows, providing value to our members is what drives us to come to work every day. That hasn't changed. If anything, this accelerates our desire to prove to you the value of your participation on ActiveRain.

More so, the people at Zillow and Trulia all believe that local real estate professionals are the core of the real estate transaction and our business becomes more successful as your businesses become more successful. In whatever way we can position the real estate professional as the expert in the minds of consumers, we are going to do that. ActiveRain is, in many ways, the epitome of showcasing local real estate professionals as the expert in their neighborhood. 

We will continue our focus on putting our members' content in front of more people so that you have more opportunities to earn the business of buyers and sellers in your market. 

What Are Your Concerns?

There are already a number of blog posts on ActiveRain about this acquisition. We wanted to use this post as a central place that you all can ask questions and get answers about how this acquisition will impact ActiveRain and your blog. 

Please, feel free to share your concerns and ask any questions you may have. No question is out of bounds. 



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Comments (3)

Shannon Milligan, Richmond VA Real Estate Agent/Associate Broker
RVA Home Team - Richmond, VA
RVA Home Team - Winning with Integrity.

I am hosting an Active Rain meet-up in August and potential new members have been asking me about what the merger means. I told them that since we saw a surge with Trulia I would expect to see an even larger surge once Zillow bought Trulia.

However, if they are going to operate under different brands, which is what I thought I read, then I am not really sure. But, as far as blogging, I agree. Just keep at it. 

Jul 30, 2014 12:21 AM
David & Kirsten Myers
Sold By Myers - Anthem, AZ Real Estate 623-551-1000 - Anthem, AZ
your local Anthem, AZ connection

I don't think that we will see AR the same as we do today.  Yes, I think it will take some time to integrate (if approved), but AR, I fear, is just a very small piece of what it really at stake here.

This move give Z about a 90% market share of consumers searching for homes.  Our local MLSs have already been feeling the heat from the big 4: T,Z, Realtor.com, and Homes.com.  Now they are just about done!

It really will put the heat to the local real estate agent to prove himself/herself relevant in a consumer base that more and more thinks we are irrelevant due to the exposure of our listings.

It's a very calulated move by Z and it's all about world domnation and money.

- David

Jul 30, 2014 08:48 AM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Kathleen, This is a good post to reblog. I like your attitude too.  The take-away, keep on being a hyper-local market expert - T and Z and R can't compete with our long-tail searches. Blog, blog, and more blog...

Jul 31, 2014 06:09 AM

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