The One Minute Listing Presentation

Real Estate Agent with Citibrokers, LLC

Here is a simple and easy script to stay on track during listing presentations...I just used it in a listing appointment yesterday with seller who is interviewing agents to sell his 2 million dollar property(Not many of those around here!).  It worked out great and I nailed the listing appointment.  I got throught to the second interview which is tomorrow, wish me luck!

Mr. and Mrs. Seller I've written down three very important questions. May
I ask them?

1. Do you absolutely have to sell your home?
2. Are you willing to price it to sell?
3. Would you like me to handle the sale for you?

Great! At the end of our meeting one of three things will happen:

1. You will decide to hire me to get your home sold. Or,
2. You will decide not to hire me. Or,
3. I'll decide not to take your listing.
Any of those three is okay with me. Does that make sense?

check out.... 

for all of your Spokane,WA Real Estate Needs!



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Rob Graham
Windermere Real Estate - Seattle, WA
Rob Graham
Short and sweet.  I like it.
Mar 29, 2008 11:37 AM #1
David M. Childress
Howard Hanna Real Estate Services - Akron, OH
I would love to be your Realtor® in Akron Ohio!
Good Luck Donna, you go girl!
Mar 29, 2008 11:47 AM #2
Dick Betts
Dick Betts National Speaker - The Villages, FL
National Speaker, Web Presence Expert
Wow no fooling around here!  I like it!
Mar 29, 2008 11:58 AM #3
Bob Jakowinicz
National Realty Centers Livonia--Bob Jakowinicz - Livonia, MI
Michigan Real Estate Agent-- MI RE Adventures
In this type of market you have to ask questions, I love it.  Great post.
Mar 29, 2008 12:06 PM #4
Lisa Bosques
Burien, WA
This would work for me.  I have little time to waste anymore on people who answer in the negative to any of those questions!:)
Mar 29, 2008 12:13 PM #5
Marlene Scheffer
Realty Station - Bremerton, WA
Realtor to Kitsap County, WA
I really think it depends on the personality of both the agent and the seller.  If someone used this on me, I would show them the door.  Therefore I don't use it.  However, I have spoken to other agents who are very successful at this approach.
Mar 29, 2008 12:40 PM #6
Patricia Aulson
Realtor - Portsmouth NH Homes-Hampton NH Homes

okay.....this is one way todo it I guess.


Patricia Aulson Hampton NH Real Estate 

Mar 29, 2008 12:43 PM #7
Tammy & Terry Coleman
Coldwell Banker Snow & Wall - Murfreesboro, TN

Donna, I like this. Short an to the point. What is your success ratio with this presentation?

Mar 29, 2008 02:07 PM #8
Leonard Thomas
RE/MAX Dallas Suburbs - Plano, TX

I'm pretty sure this is Mike Ferry's "One-Minute Listing Presentation" script, no?

Anyone interested in Mike Ferry's other scripts can check out the links above. 

Mar 30, 2008 01:36 PM #9
-- Casey Brischle
Columbia Bank - Spokane, WA
Spokane Home Loan Mortgage Professional
Short to the point and pressure free.  I like it.  Did you make it past the second round?  I hope so!
Apr 03, 2008 05:21 AM #10
Darleen McCullen
Raleigh, NC
Broker - Raleigh, NC Real Estate
Short, simple, and to the point. The shorter the listing presentation, the better, I think. I read someone's blog where they said they were at a listing presentation for 3 hours!
Apr 03, 2008 05:59 AM #11
Donna Henry
Citibrokers, LLC - Spokane, WA
That sounds miserable!  the more short and to the point with understanding and listening, the better my presentations go!
Apr 03, 2008 07:21 AM #12
Bart Whitmore
Keller Williams- Louisville - Louisville, KY
Real Estate Agent
Hey it will work for some agents and wont for others, it depends on your personality---Bart
Apr 03, 2008 11:21 AM #13
Russ Ravary ~ Metro Detroit Realtor call (248) 310-6239
Real Estate One - Commerce, MI
Michigan homes for sale ~
Congratulations.  I hope you get the listing and get the home sold!!
Apr 03, 2008 11:22 AM #14
Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth
Donna, I had seen these three questions in a training script and while I like them as direct questions they came off to me at least a little to scripty. I think I ask the same questions in a conversational tone. But probably if it is a $2 million house with multiple interviews and multipe agents bidding for the listing it is the right approach.
Apr 03, 2008 11:31 AM #15
Paul Gapski
Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA
619-504-8999,#1 Resource SD Relo

I agree with Gary, if there is multiple interviews this might come across too cocky. You have to explain what your going to do and your results.

Mar 22, 2011 03:11 PM #16
Kevin Wright
San Jose, CA

Nice script! As an agent you need to be well-scripted so you know exactly what to say during your listing presentation. You will be more confident and convey this in your presentation. I have worked with many agents on listing techniques and have found that using a script with a listing package is helpful, but only if you use it correctly. A lot has change over the years and so has the listing presentation. You should mix things up and stray away from the conventional presentation. Many agents are now doing the listing presentation in powerpoint. If you get a chance please check out They have a lot of useful tools, templates, tips and scripts to make your job much easier during the listing presentation. Thanks for sharing!

May 17, 2011 06:13 AM #17
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