What’s in Your Listing Homebook?

By
Real Estate Agent with Solutions Real Estate CA DRE #01490977

What’s in Your Listing Homebook?

 

One of the marketing ideas I picked up at a CRS class some years ago was about creating a Homebook that is placed at the listing for buyers to peruse. I put mine in a white binder with a photo of the home in front but there are other options depending on preference

 

The intent is to provide information that buyers will have an interest in about the home, although these days many of them are finding information online even before they go see the property.

 

There is a wealth of information that one could include, such as:

 

Tax Information

Plot Plan

Floor Plan

Features of the Home

HOA docs (e.g., Rules and Regulations)

Community Information – shopping, dining, recreation, parks, golf, hiking trails, the arts

Schools

Community Services

Utilities (not necessarily costs but who they are and contact info)

Churches/Houses of Worship

Information from your local Title Company

 

Homebook CoverNot only is this useful to have at a listing, but sharing this with prospective sellers as one of the tools in your arsenal can be impressive and a great demonstration of your efforts to sell their home.

 

Some agents provide some information but it doesn’t seem to be as common as one would think so there is a competitive edge.

 

There is a wealth of information on the Internet, but a visual can be pretty powerful. Will it sell the home? Not likely but there may be information that appeals to the buyers who can then discuss further with their agent.

 

You can also re-use the book (unless you leave it for the buyers) for other listings in the area, and supplement informatiobn as approrpaiet.

 

Another trick I learned today from a CRS webinar was to turn the Homebook into a PDF (could be in Word but probably better in Powerpoint), then sharing it on ISSUU. You can thenembed the code in your website, blog, a post on AR, and elsewhere to share all the important information buyers should have. You could also store it in Dropbox to share as needed.

 

What’s in YOUR Homebook?

 

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Rainmaker
2,494,472
Rebecca Gaujot, Realtor®
Vision Quest Realty - Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Excellent idea and one I may have to consider..even though most of the documents mentioned I put on the MLS listing under documents.

Jul 31, 2014 11:09 AM #1
Rainmaker
104,554
Anita Allen, PA Realtor® Pace FL Homes For Sale
Coldwell Banker Residential Real Estate - 850-377-4410 - Pace, FL
Your Realtor for NW Florida, Pace/Milton/Pensacola

Great Idea.  Thanks for sharing!

Jul 31, 2014 11:17 AM #2
Rainmaker
1,118,644
Laura Allen, Lake Tahoe - Truckee Real Estate for Sale TahoeLauraRealEstate.com
Coldwell Banker, Tahoe City, CA (530) 414-1260 - Tahoe City, CA
Tahoe Real Estate Agent Helping Buyers and Sellers

Jeff -  Your In-the-home book is a great idea, and one that very few agents are using these days.  Sellers really do like the extra effort that goes into them. Great advice to use this tool in your listing presentation and then to use with buyers in the home.  In my home book I have seasonal photos in the book so buyers can see what the property and/or community looks like in the winter with snow verses in the summer!  Suggested!

Jul 31, 2014 11:29 AM #3
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Rebecca - the issue with documents in the MLS is that only the agents can see them, and they have to print out or save and email to their clients/ But it's good that you share that information!

Anita - thank you for the compliment!

Laura - I see very few of the Homebooks, or something similar, in my area. I think it's a nice plus and sellers really like them

Jeff

Jul 31, 2014 01:30 PM #4
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William Johnson
Retired - La Jolla, CA
Retired Real Estate Professional

Hi Jeff, CRS always has some of the best marketing materials this idea is also one that the Sellers appreciate the effort of and the Buyers have a reference for needed items as they begin to make the home their own.

Jul 31, 2014 03:58 PM #5
Rainmaker
2,189,557
Elizabeth Weintraub Sacramento Realtor Top 1%
RE/MAX Gold - Sacramento, CA
Put 40 years of experience to work for you

I would probably use a homebook if properties weren't selling so danged fast in Sacramento. Who has time to prepare it? I can't get listings into MLS fast enough in some cases before the offers pour in. In a slower market, I might use an item like this but then you've also got to get people to read it and attention spans are short.

It would make a nice closing gift from a buyer's agent to the buyer. Just an idea for another way to use it.

Aug 01, 2014 02:06 AM #6
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Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

I normally do, but I'm with Elizabeth #6 = they are selling so fast, no time to complile the homebook properly.

Aug 01, 2014 03:54 AM #7
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John Meussner
Mason-McDuffie Mortgage, Conventional Loans, Jumbo Loans, FHA, 203(k), USDA, VA, - Walnut Creek, CA
#MortgageMadeEasy Walnut Creek, CA 484-680-4852

Great idea, Jeff - I like the idea of having the physical book & pdf available.  Great idea to have out at open houses as well.

Aug 01, 2014 05:52 AM #8
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

William - agreed. I think it pleases both buyers and sellers

Elizabeth - well I get that. I have had a number of listings that sold quickly adn with multiple offers. But I still do the book because you never know. I have a PT admin who puts it together. Good for you to have those listings selling quickly

Debb - good for you. I usually have some lead time from when the listing is agreed on and before we go live, plenty of time for the book to be assembled (especially when you have help to do so)

John - it's great an open houses, especially if someone does not know the area. And I can always share it as a pdf

Jeff

Aug 01, 2014 09:47 AM #9
Rainmaker
1,916,848
Tom Braatz Waukesha County Real Estate 262-377-1459
Coldwell Banker - Oconomowoc, WI
Waukesha County Realtor Real Estate agent. SOLD!

Jeff, I think this is a great idea. Definitely one that I will have to use in the near future! 

Tom

Aug 06, 2014 05:31 AM #10
Rainmaker
2,394,939
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

I think you have it covered! Home Owners are usually pretty impressed with these.

Jul 22, 2016 09:18 AM #11
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Evelyn Johnston 

I do one for every listing. Not sure how many buyers actually look at them or not. I have had a couple of buyers - not mine - who asked if they could keep the Homebook. Of course.

I update the market reports but alot of the materials can be used again if in the same community.

Jeff

Jul 22, 2016 09:24 AM #12
Rainmaker
373,112
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

Hi Jeff - just got here from the "Brevity" blog...I've done something like homebooks before - it also gives buyers something to do when we get more than one group of people in the door at a time!

Jul 24, 2016 10:56 PM #13
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