What’s in Your Listing Homebook?
One of the marketing ideas I picked up at a CRS class some years ago was about creating a Homebook that is placed at the listing for buyers to peruse. I put mine in a white binder with a photo of the home in front but there are other options depending on preference
The intent is to provide information that buyers will have an interest in about the home, although these days many of them are finding information online even before they go see the property.
There is a wealth of information that one could include, such as:
Features of the Home
HOA docs (e.g., Rules and Regulations)
Community Information – shopping, dining, recreation, parks, golf, hiking trails, the arts
Utilities (not necessarily costs but who they are and contact info)
Churches/Houses of Worship
Information from your local Title Company
Not only is this useful to have at a listing, but sharing this with prospective sellers as one of the tools in your arsenal can be impressive and a great demonstration of your efforts to sell their home.
Some agents provide some information but it doesn’t seem to be as common as one would think so there is a competitive edge.
There is a wealth of information on the Internet, but a visual can be pretty powerful. Will it sell the home? Not likely but there may be information that appeals to the buyers who can then discuss further with their agent.
You can also re-use the book (unless you leave it for the buyers) for other listings in the area, and supplement informatiobn as approrpaiet.
Another trick I learned today from a CRS webinar was to turn the Homebook into a PDF (could be in Word but probably better in Powerpoint), then sharing it on ISSUU. You can thenembed the code in your website, blog, a post on AR, and elsewhere to share all the important information buyers should have. You could also store it in Dropbox to share as needed.
What’s in YOUR Homebook?