Where's the realtor in the Zillow commercial?

Mortgage and Lending NMLS#1089067

Where's the realtor in the Zillow commercial? If you haven't seen the Zillow commercial of a family searching for the perfect home click or copy link below in your browser:


I think this commercial has been out since May. I just noticed it this past weekend. I was thinking about what a state realtors association representatitve said to a Realtor audience at a meeting in June, "Zillow is your competition." After seeing the commercial, I understood her. In the commercial, the power to search and find the perfect home for the family was in consumer's hands through the internet. Younger generations prefer to shop online; check out my blog on the 2014 NAR Home Buyer and Seller Trends:


I guess what surprised me the most about the TV commercial was the absence of a realtor. So many questions came into my mind. Who let them into all of the properties they looked at? How do they know if the property with the perfect tree house for their son is selling at a premium or discount? Who will be on their side negotiating the best price? Who will make sure appropiate disclosures are created in the contract negoatiations? Who will walk them through the buying process (inspection phase, loan phase, appriasal phase? I could go on and on. 


When I bought my home, I expected my realtor to find us a home. I told him price range, square footage, city, and a few more details of our perfect floor plan. He worked very hard for us and he found us one. The realtor "searched for a home", "pre-viewed homes", "found the home", "showed the home", and "recommended the home". For me, the realtor's value was that he "found" us a home and not that he had lock box access.


If you are buying a home seek a licensed residential mortgage loan originator who you trust will review your complete financial situation and take the time to explain your settlement costs. In Texas, contact Jimmy Smith for questions or a no obligation loan consultation.


 Jimmy Smith, NMLS#1089067, (214) 872-9091 Ofc



Chris Griffith
Downing-Frye Realty, Bonita Springs, FL - Bonita Springs, FL
Bonita Springs Listing Specialist - Agent

I finally saw that commercial linked up on Facebook somewhere.  They just cut the agents right out, after they took their money to sell them their own listings to advertise.  Pfft.

Aug 05, 2014 08:37 PM
Clay R. Seay
Florida Homes Realty & Mortgage - Saint Augustine, FL

Yes, the Realtor is missing and not by accident. Zillow will one day offer a button to click " buy this house" or " apply for mortgage" and before you know it, the small independent Realtor won't be able to compete. We see it here with the growth of teams within our own offices that dominate the local market as well.

Aug 05, 2014 09:38 PM
Jimmy Van Smith
Frisco, TX
Residential Mortgage Loan Originator

Anything is possible hopefully the value that a Realtor has to offer will prevail, thanks for commenting.

Aug 05, 2014 11:18 PM
Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida

As we speak the search for solving those little details is underway Jimmy.  We know the potential lead characters and they're uttering their lines right now:  "REALTORS, we ain't got no REALTORS.  We don't need no REALTORS.  I don't have to show you any stinkin' REALTORS!"

Aug 07, 2014 06:57 AM