High Tech Real Estate Does Not Replace A Local Realtor©

Real Estate Agent with Jeff Fritzson Real Estate, Ebby Halliday Realtors 0629874

As in every industry, technology is making huge changes in the way an industry works. Real estate is no exception. Whether you are in Frisco, TX or Seattle, Washington people are using technology to buy and sell homes everyday. What is interesting to me is that it appears as if real estate consumers are believing everything they read on the internet about real estate. In fact, many will believe something on the internet more than in a face to face meeting with a realtor.

As I have said before, real estate agents and salespeople live by Napoleanic law where we are guilty until we prove ourselves innocent. We inherit every sin every other agent or sales person has committed on our potential prospect. Some people I have spoken with regarding available homes will argue with me about the availability of a home. I am looking it up on the MLS, which is the most up to date information you can get regarding a listed home, and they may be on a national board that gets their information from MLS on a less frequent basis.

There is nothing wrong with using a national board. In fact it can be the best place to start understanding a local market. The problem is that a national board does not live and breathe in the same area that you local Realtor does. Your local real estate agent should have their finger on the pulse of the local RE market. The good ones stay on top of the market and are ready for the change. An agent has to be able to see when the market is going from a red hot seller's market to a more balanced market. You can start seeing some of those changes already in the northern DFW real estate market.

While a consumer may have access to a lot of information, an agent still has access to much more. A good technology oriented agent can run reports and searches that you as a consumer simply do not have the ability to accomplish. As a consumer you may be thinking that a RE agent is like every other sales person. I have certainly met my share that operate in that manner. However, when you talk to more and more agents you will start to see which one is right for you. Ask questions from general to specific. Interview your agents.

There is absolutely no reason, especially if you are buying a home, not to talk to agents. If you try and represent yourself as a buyer and work directly with the listing agent you might end up with that original thought that you just can't trust an agent. The reason is that listing agent does not have your best interest at heart. They always have their seller's best interest at heart as that is their fiduciary responsibility. At best you may get the selling agent to represent you too. Now it is like you buying directly from the seller. The agent can no longer give either of you advice or recommendations. When you represent yourself you are simply perpetuating the myth that real estate agents are like every other salesperson. We are no all created equally, nor created in the same mold.

When you have looked at the national boards and have an idea of what you want to buy or if you want to sell your home, interview several agents and find out who you trust. When you are in the DFW, come interview me. Find out directly how I will assist you in every step and every phase of the transaction. Find out what my customers already know—Your Success is My Focus.


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Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

Jeff, The agent has a special purpose. We calm nerves, answer questions all times of day or night, head off problems, serve as intermediaries and are licensed to sell real estate. A computer or website can't do what we do.

Aug 04, 2014 12:57 PM #17
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Jeff, I have seen some buyers trusting the listing agent - and not the buyer's agent just because they'll get the deal! (And yes, I have seen few successes!)

Aug 04, 2014 01:21 PM #18
Stacy Ann Stephens
Keller Williams Realty CT - 860-704-9070 - Wallingford, CT
Realtor, New Haven & Hartford CT Homes For Sale

Jeff, whereas being up-to-date with technology is important, what make our industry important and relevant is the human touch.





Aug 04, 2014 03:21 PM #19
Pamela Seley
West Coast Realty Division - Murrieta, CA
Residential Real Estate Agent serving SW RivCo CA

Agents will be needed since most, if not all, of the homes consumers find on Zillow are not for sale. 

Aug 04, 2014 07:07 PM #21
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Good morning Jeff. Well deserved feature my friend. I want to use technology to it's fullest, but never stop building the referral side of my business.

Aug 04, 2014 08:25 PM #22
Jeff Fritzson: Frisco Real Estate Pro
Jeff Fritzson Real Estate, Ebby Halliday Realtors - Frisco, TX
Your Success is My Focus!

Hi Joan - to say I am disappointed with the NAR is an understatement. Strong lobby or not, Realtors can unite in many different ways and the NAR should take their members more seriously than their competitors.

Very well said Laura. Human interaction is still not replicable in a machine.

Hi Sybil - I think it will take more people having troubled transactions when not using a realtor to get more believers.

Hello Joan - assisting clients and helping them understand the information they receive on-line will be another great capability to show them our value.

Hi Debbie - you are so right. Agents provide psychological value in helping people through one of their most stressful transactions. One emotinoal wrong move by a consumer can cause a deal to fall through.

Hello Praful - sometimes getting the deal may not be the deal you thought you were getting. Consumers may find that out more frequently going it alone.

Hey Stacy - human interaction is critical. The higher the value (both monetarily and emotionally) of the transaction, the more human interaction required.

Hi Pamela even if the houses were for sale, if consumers continue to try and go straight to the seller or seller's agent they could be in for a surprise and not in a good way.

Hi Joe - technology is very important as we continue to see this industry change. Many have already said this but without the human touch and being able to refer to others who have similar values, consumers will be unable to maximize their benefits.


Thank you all for takuing the time to read and comment.

Aug 04, 2014 11:12 PM #23
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

If you are getting your needs met, push 1 now. For all other needs..push 2 now

Aug 04, 2014 11:27 PM #24
Jeff Fritzson: Frisco Real Estate Pro
Jeff Fritzson Real Estate, Ebby Halliday Realtors - Frisco, TX
Your Success is My Focus!

You're not trying to puch my buttons are you Richie? I enjoyed your technolgy post today. Thanks for reading and commenting.

Aug 05, 2014 12:20 AM #25
Bob Force (REALTOR®)
Weichert - McKenna & Vane - Mount Airy, MD
The FORCE in Maryland Real Estate

I still beleive Real Estate is local.  The only way to win is with butts on the ground.  

Aug 05, 2014 01:27 AM #26
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC


Your points are right on target . . . .  the real estate business remains local with local real estate professionals leading the way.

Good luck and success.

Lou Ludwig

Aug 05, 2014 03:03 AM #27
Paula McDonald
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

I love Richie's response in #24.  I agree that this is a PEOPLE business first!  Always has been and always will be.

Aug 05, 2014 03:08 AM #28
Les & Sarah Oswald
Realty One Group - Eastvale, CA
Broker, Realtor and Investor

An MLS is a great place to start when looking for a home or selling one. But an appraised value needs to be arrived at by a professional. Not Zillow. Not realtor comps. There are too many variables that need to be addressed that make each transaction unique and successful.

Aug 05, 2014 03:18 AM #29
Jeff Fritzson: Frisco Real Estate Pro
Jeff Fritzson Real Estate, Ebby Halliday Realtors - Frisco, TX
Your Success is My Focus!

Hey Bob - feet on the street is always best in real estate.

Hi Lou - getting into the details requires local expertis.

Hey Paula - will people really trust a machine over a person? Doubtful

Hi Sarah - yes appraisals are trying to become automatic. Let's hope that never happens or we really will see another economic crisis

Aug 05, 2014 04:42 AM #30
Chandler Real Estate Liz Harris, MBA
Liz Harris Realty - Chandler, AZ

Fantastic blog post today, thanks for contributing to the Active Rain community, look forward to the next one!

Aug 05, 2014 01:25 PM #31
Carla Muss-Jacobs, RETIRED
RETIRED / State License is Inactive - Portland, OR

My last three transactions have been very complicated.  Good luck with a buyer who thinks they know it all.  Best of luck to them!

Aug 05, 2014 02:07 PM #32
Jeff Fritzson: Frisco Real Estate Pro
Jeff Fritzson Real Estate, Ebby Halliday Realtors - Frisco, TX
Your Success is My Focus!

Thank you Liz for your kind words.

Hi Carla - I think that when more people try and go it on their own and have serious issues, more people will understand the value of a real estate agent. Congrats on closing those complicated sales.

Aug 05, 2014 10:35 PM #33
Richard Woodward NMLS#217454
Service First Mortgage, NMLS #166487 - Dallas, TX
Service Beyond Expectations! Your Texas Lender

Jeff Fritzson: Frisco Real Estate Pro  I see it every day when clients find me on the internet.  Most of my clients are referred to me by their Realtor.  For those that don't have a Realtor, I always press upon them that working with a top local Realtor will save them time and money because they not only know what is available to buy they know the best contractors and vendors to help make the process easier, more affordable and less stressful.

Aug 07, 2014 07:50 AM #34
Claude Labbe
Real Living | At Home - Washington, DC
Realty for Your Busy Life


You state "We inherit every sin every other agent or sales person has committed"

That is so true.  I was brought up as the boy, the son, and yes, all the faults are mine and my responsibility.  I need to rememeber your line every so often so I can lay down the guilt which I've so easily accepted. 

Yes...great post also.

Aug 08, 2014 12:13 PM #35
Joy Roussell
Sugar Land, TX
Dedicated Realtor

Jeff this is so true! I completely agree with everything you said! We definitely inherit all the sins other agents have committed! Sometimes it gets difficult to work with someone who has been wronged, because of their trust issues! 

Aug 09, 2014 09:44 AM #36
Bill Reddington
Re/max Southern Realty - Destin, FL
Destin Florida Real Estate

I think that there will always be agents selling Real Estate. The internet gives the preview but local knowledge is always best.

Aug 20, 2014 08:41 AM #37
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